8 Newsletter Resources for Awesome Marketing

2 men on benches one with a newspaper and one with a cell phone to denote newsletter resources

When you’re an ecommerce store, and you’re first starting out with email marketing, what do you do? Set up your newsletter. But what if you do not see the performance you want? You’re getting low open rates, low click-through rates, and making no money.

What do you do? No, you don’t stop sending out your newsletter — you optimize it. Fortunately for you, we’ve got the resources to help take your newsletter to the next level. We’ll go over everything from the basics, design, to segmentation.

When you’re just starting out

If you’re just starting out, check out these resources to help get a quick head start.

newsletter resources

Ecommerce newsletters 101: A primer for getting started

A step-by-step guide to getting started with ecommerce newsletters. Our co-founder Ed Hallen covers 4 reasons every store should send a newsletter and a 6 step guide to sending your first newsletter. It’s everything you need to know wrapped up in one blog post.

6 newsletter mistakes ecommerce stores make that can be easily avoided

Would you be surprised if I told you the average person receives over 50 emails a day and 25% of people receive 100 or more emails (FastCompany)? In short, the inbox is competitive. By steering clear of these 6 easily avoidable mistakes, ecommerce stores can help make their emails stand out from the crowd

Taking your newsletter strategy to the next level

Now that you know the basics and how to get started, here are a couple of resources to help you take your newsletter to the next level.

newsletter resources

5 characteristics of the most effective ecommerce newsletters

Written by our co-founder and CEO Andrew Bialecki, he talks about how companies like Lowes, J.Crew, West Elm, and Exhale Spa approach their newsletters.For example, West Elm sends emails that are personalized based on the interests of their subscribers.

Awesome A/B tests for newsletters

A/B tests are one of the most valuable tools in a data-driven marketer’s toolbox. But you don’t want to run tests just for the sake of it — you need to have a plan. Marissa talks about how to test subject lines, preview text, from address, and layout.

Designing your newsletter

Designing your newsletter can be tedious and time-consuming. You have to think about everything from the layout to the content. Here are a couple of resources to help you out with the design.

newsletter resources

Newsletter content ideas for your ecommerce store

Keeping your newsletter content fresh can be time-consuming. If you’re struggling to stay on top of finding new and exciting ways to keep your newsletter list engaged, Alicia provides 10 newsletter content ideas that you can use for your ecommerce store.

5 ecommerce newsletter templates

Having several different newsletter templates allows you to vary the layout of your emails in accordance with the content. Similarly, if you’re segmenting your newsletters, you may need a different template for each segment. Here are five newsletter templates you should have in your toolbox.

Segmenting your newsletter

Segmenting will help you get the most revenue out of your newsletter list by being more strategic and targeted. In fact, according to our segmentation and automation benchmark report, the most successful companies are using more segmentation and driving more of their total revenue from email. So as a strategy, “batch and blast” is not your best bet. Here are a couple of resources to help you segment your newsletter.

newsletter resources

How to segment your newsletter

Not sure how to segment your newsletter? Marissa provides an infographic that will show you what data you should be collecting and the segments you should be sending to.

How to segment your newsletter based on frequency

If you’ve ever subscribed to a company’s newsletter, you may have found that they emailed you more frequently than you anticipated. To avoid annoying your customers, allow your subscribers to choose how often they would like to receive emails.

Looking to take your segmentation to the next level? Check out the definitive guide to email marketing segmentation.


4 Ways to Segment Based on Behavioral Data



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