Take your win-back emails to the next level with these resources

Taking time to focus on customer retention is a straightforward way to increase your revenue and scale your business. If you’re looking to level up your win-back series or just get started, take a look at our comprehensive list of the top win-back resources to help advance your win-back strategy.

7 Ecommerce Buyer Personas to Target During the Holidays

The holidays are just around the corner, so now is the time to start thinking about your holiday marketing strategy. When planning your strategy, your very first step should be creating buyer personas to better understand who your customers are. A buyer persona, according to Ardath Albee is a composite sketch of a key segment … Continued