Are you ready for the holidays? Find out with our email marketing holiday checklist

November is almost here, which means you should be gearing up for the holiday season. According to Marketing Land, 2017’s holiday ecommerce sales are projected to grow 10% over last year’s holiday season. So you better be prepared.

Not sure if you’re ready? This checklist will help you keep track of everything you need to have in place so you’ll be prepared to maximize your email marketing sales during the upcoming months. If you haven’t completed some of these steps, don’t panic, you’ve still got plenty of time.

Our 2017 guide to holiday email marketing

We know there are only so many hours in the day and that running an ecommerce store (or its marketing team) usually entails a never-ending list of to-dos. That’s why we’ve created this guide to getting the most out of your holiday email marketing and advertising strategy.

New report: Abandoned Cart Benchmarks

Today marks the official launch of our ecommerce industry benchmark report on abandoned carts. It takes several steps for an ecommerce shopper to go from visiting an online store to buying a product and becoming a customer. The customer needs to find your site, browse your products, pick a product they like, add it to … Continued

8 Newsletter Resources for Awesome Marketing

When you’re an ecommerce store, and you’re first starting out with email marketing, what do you do? Set up your newsletter. But what if you do not see the performance you want? You’re getting low open rates, low click-through rates, and making no money. What do you do? No, you don’t stop sending out your … Continued

Why and How Exit Popups Can Help You Build Your Email List

Exit popups are powerful. Earlier this year, we analyzed the performance of a sample of email popups cumulating 204 million displays. Among our key learnings, exit popups outperformed popups displayed on landing pages by +5%. If you’re collecting 10,000 emails/month (congrats if that’s the case), that would represent 500 additional emails/month and 6,000 emails/year. Why … Continued

Everything You Need to Know About Browse Abandonment Email

In a perfect world, every person who lands on your site would find a product that they couldn’t live without, add it to their cart, then check out. You’d see 100% conversion rates and it would be raining cats and dogs. Of course, we don’t live in the perfect world. In fact, according to Cision, … Continued

Dynamic Content Blocks Take Email to the Next Level

It’s common for US-based companies to design special campaigns around the 4th of July because, well, that date is obviously very important for Americans. Same with other national Holidays like Halloween or Mother’s or Father’s Day. The problem is that as you grow, you’re more than likely to get more and more international clients and … Continued

Deep Dive into Creating High Performing Win-Back Campaigns

What exactly is a win-back email? It’s an email sent to inactive subscribers — someone who has engaged with your company in the past (purchased, opened emails, etc.) but for some reason or another, have stopped doing so for a predetermined period of time. If you’re not sending a win-back campaign than you’re leaving money … Continued