As we prepare for some new large-scale features launching soon in Klaviyo, we wanted to take some time to update the look and feel of the Klaviyo application. Check them out here.
Month: August 2017
If you’re familiar with email marketing then you’ve heard of abandoned cart emails. Abandoned carts can be a high converting email. If done right, you’ll be able to successfully turn those “almost” customers into “actual” customers. But it takes more than simply emailing them after they’ve abandoned their cart. So I grabbed our best posts … Continued
Stock photos are expensive. That’s no secret. They’re prices can reach the hundreds and thousands depending on the use case and quality. And while they definitely have their time and place, they’re not always needed. Sometimes all you need is a photo to spruce up your latest marketing campaign. This is where free online photo … Continued
Sending the same abandoned cart emails to all of your shoppers? Find out how to create and send a special high-value version — and discover who should be getting it.
Not all inactive subscribers are created equal. There are some that are worth fighting for and some, who really shouldn’t get that much extra attention from you. By using actual sales data and designing win-back campaigns based off of that data you’re making sure that the people you’re sunsetting are really the ones that should be removed.
One thing many ecommerce shops wonder is just how many emails they should send for their holiday campaign. I wanted to dive in and see what the average campaign send was and more importantly, what the most successful campaign sends looked like.
See how to collect customer data using signup forms on your website — and how to use it to better understand your customers and deliver targeted emails.
Klaviyo’s email strategy teardown is an ongoing series where we take a look at the email strategy behind some of our favorite ecommerce stores. Next up, West Elm vs Wayfair.
When someone subscribes to your newsletter, what does the very first email look like? What type content does it have? Is it a general promotional email that everyone else on your list is getting? Or is it a special “welcome email” that kicks off a “welcome flow” that is designed to better acquaint subscribers with … Continued
Our Success Team is happy to announce the addition of Live Chat for support. Now you can have a conversation and answer your questions about Klaviyo faster than ever.