What to do when your email marketing strategy isn’t working

Email marketing is tough. Not everybody sees a huge return on their first go, and that’s alright. It’s important that you keep at it and apply some best practices. Don’t know what those best practices are? No worries — that’s why I’m here. Here is a step-by-step guide to improving your email marketing strategy. I’ll … Continued

Is live chat really what you want for your business?

Live chat is one of those things that, in theory, makes a lot of sense. It makes it possible to provide instant customer care at the very moment that your visitors get into trouble or have questions. In theory, that’s amazing. Whenever a visitor has a problem, they’ll just fire up a chat and they … Continued