Running a contest for your ecommerce business is an easy way to keep subscribers engaged and acquire new customers at a low cost.
Month: April 2017
Selling on Amazon and wondering if you’re restricting yourself by focusing solely on the US Amazon market? Can you afford to ignore Amazon’s 2nd largest market?
With their unique bags made of reclaimed billboards, Rareform does things on their own terms — including listing each one individually online. Here’s why.
Get more value out of your mailing list! Brianna Hernandez, a Product Expert on Klaviyo’s Support Team, walks you through 7 ways to segment like a pro.
Klaviyo’s email strategy teardown is an ongoing series where we take a look at the email strategy behind some of our favorite ecommerce stores.
Find out how Chase Fisher and the team and Blenders Eyewear tapped into their Southern California roots to create an authentic + successful ecommerce brand.
What’s the best way to understand subscriber engagement? Klaviyo’s new List Engagement Report isn’t a bad place to start.
I’ve rounded up a few of our favorite stories of ecommerce marketing automation fails in this post that we can all learn from. And laugh at.
Ecommerce is not about you, it’s about the customers Of all the bad practices I’ve seen in ecommerce, and I feel like I’ve seen more than my fair share over the years, I think that maybe the worst is thinking that there is an ‘I’ in “ecommerce”. There isn’t one. This truth is immutable, regardless … Continued
Even the best email marketing strategy around won’t get you too far if you haven’t nailed your email content. Don’t agree? Think about it. Let’s say you’re using key shopping events like product purchases and abandoned carts to trigger emails. You’re segmenting email subscribers based on their transaction history, website behavior, and demographic profile. You … Continued