Magento Worst Practices: Ignoring Your Infrastructure

Ecommerce is not about you, it’s about the customers Of all the bad practices I’ve seen in ecommerce, and I feel like I’ve seen more than my fair share over the years, I think that maybe the worst is thinking that there is an ‘I’ in “ecommerce”. There isn’t one. This truth is immutable, regardless … Continued

Making email content creation (even) fast(er)

Even the best email marketing strategy around won’t get you too far if you haven’t nailed your email content. Don’t agree? Think about it. Let’s say you’re using key shopping events like product purchases and abandoned carts to trigger emails. You’re segmenting email subscribers based on their transaction history, website behavior, and demographic profile. You … Continued