What to put in your data-driven marketing toolbox

In today’s data-driven marketing world, speed is one the most important factors that determine success. In fact, a recent study among 1,500 marketing professionals found that speed is the second most important benefit of data-driven marketing with 67% of them citing it as such. To achieve speed, you have to have the right tools that enable … Continued

New guide: Navigating a career in marketing automation

As marketers, we spend a lot of time talking about the customer journey. We realize how important it is to understand the different stages a customer goes through before they purchase. But how often do we stop to think about a marketer’s journey — the path by which we learn and advance in our own careers?