What top welcome emails have in common

As you might expect from an ESP, we at Klaviyo have a lot of email data at our disposal. Recently, I dove into our welcome series data to see if I could find any common threads in our customers’ top-performing welcome emails.

Abandoned Cart Emails: Strategy and Timing for Rescuing Ecommerce Sales

It’s painful … and we both know it.

That heart-breaking moment when you gaze into your analytics and compare visitors to customers. While it might be cold comfort, rest assured, you’re not alone. According to the Q3 2016 Monetate EQ Benchmark Report, the global on-site conversion rate is a mere 2.5%. The math on that is pretty easy. Across the world, a full 97.5% of web traffic arrives at a site and then … does nothing.