Open rate, click through rate, unsubscribe rate. Metrics you should be tracking but metrics that don’t tell you much other than that people are interacting with your emails. Good to know but not super helpful.
Month: January 2017
Run a reward program? Check out these smart VIP reward program ideas to learn how you can keep your most loyal customers coming back for more.
Win over your customers with these 7 list building strategies.
Spam in 2017: Anything you send that your recipient doesn’t care about. In this satirical video, we look at a spam worthy offense: ignoring customer data.
With a failure rate between 80 and 97%…simply being an ecommerce site is no guarantee of success. So what differentiates the hits from the flops?
Running an ecommerce store? If you don’t have these 3 email sequences set up, you’re leaving money on the table. Ecommerce expert Chad Vanags explains.
Spam: Anything you send that your recipient doesn’t care about. In this satirical video, we look at a spam worthy offense: sending to inactive subscribers.
Yesterday we hosted our first-ever customer town hall webinar. This was a chance for all of our customers and prospective customers to hear about our plans for 2017 and get their questions answered by our co-founder and CEO, Andrew.
Here at Klaviyo we were really excited about the opportunity to share this information with our customers and, more importantly, hear directly from them in our live Q&A. What we didn’t know was how our customers would respond. Would this type of event be of interest to them?
The short answer: yes! In fact, we had such an overwhelming turnout that our webinar filled to capacity. Unfortunately, many people were actually turned away. To make up for it, we’re going to be hosting a second session next week for anyone that wasn’t able to make it to the first one.
When it comes to ecommerce, abandoned carts are without a doubt one of the most important email series, which is why we’ve written about them at length. Over half of shopping carts are abandoned, so if you’re in the ecommerce industry and you’re not sending an abandoned cart series, you’re leaving money on the table.
Believe it or not, email marketing is the most effective communication channel among Millennials. In fact, 73% of Millennials say they prefer email as their primary source of communication from brands.
I read an article from Litmus that talked about Millennials and how they use email. They hit the nail on the head with this one. Being a millennial, it made me think about what I look for in email and gave me a couple great ideas.