Klaviyo’s first town hall meeting

Yesterday we hosted our first-ever customer town hall webinar. This was a chance for all of our customers and prospective customers to hear about our plans for 2017 and get their questions answered by our co-founder and CEO, Andrew.

Here at Klaviyo we were really excited about the opportunity to share this information with our customers and, more importantly, hear directly from them in our live Q&A. What we didn’t know was how our customers would respond. Would this type of event be of interest to them?

The short answer: yes! In fact, we had such an overwhelming turnout that our webinar filled to capacity. Unfortunately, many people were actually turned away. To make up for it, we’re going to be hosting a second session next week for anyone that wasn’t able to make it to the first one.

What you don’t know about Millennials and email. Spoiler alert: They love it

Believe it or not, email marketing is the most effective communication channel among Millennials. In fact, 73% of Millennials say they prefer email as their primary source of communication from brands.

I read an article from Litmus that talked about Millennials and how they use email. They hit the nail on the head with this one. Being a millennial, it made me think about what I look for in email and gave me a couple great ideas.