Communicating the right number of times after somebody makes a contribution can have a big impact on their long term support. Sending too many emails can drive higher unsubscribe rates, making it very difficult to engage and raise money from those people in the future. On the other hand, not communicating enough can hurt your supporter engagement and might lead to your supporters deciding your work is not important because they become uniformed.
Month: April 2016
Thank-you emails, review requests, and product recommendations — these post-purchase emails work even better when you bring in segmentation. Find out how.
What kinds of fundraising emails should your nonprofit be sending out? Check out this interactive tool for nonprofits and find out!
Your first-time donors and your recurring donors are different — and the emails that you send to them should reflect that! See how to connect with them.
Sure, you know to send post-purchase emails, well, post-purchase! But the success of these emails is all in the precise timing. Get all the details here.
All fundraising organizations should have a series of automated emails that they use to supplement their newsletters. This roadmap will get you started!
To foster customer loyalty, it’s important that you keep in touch beyond the sale. Find out how post-purchase emails can transform your buyers’ experience.
More than 200 billion emails are sent each day. With that much competition, your subject lines matter more than ever before. See how to make them great!
The people signing up for your emails are all unique. Send them customized welcome series emails! Find out how with this helpful infographic.
As a nonprofit, the call-to-action buttons in your emails and on your site are crucial. Find out how to make them even more effective!