Automated Email Best Practices – Quarterly Contribution Flow

Communicating the right number of times after somebody makes a contribution can have a big impact on their long term support. Sending too many emails can drive higher unsubscribe rates, making it very difficult to engage and raise money from those people in the future. On the other hand, not communicating enough can hurt your supporter engagement and might lead to your supporters deciding your work is not important because they become uniformed.