Building relationships with your website visitors and turning them into customers is the goal of every online store. And, of course, building an email list of people with a newsletter sign up on your website is a great way to grow those relationships. Nothing new there. But getting those people to sign up can sometimes … Continued
Month: May 2014
According to SalesCycle, the average eCommerce website has a 73% shopping cart abandonment rate. This is not entirely because customers have lost interest in the products they intended to purchase. Between the distracting nature of the internet and growing customer expectations for discounts (which we’ve brought upon ourselves through perpetual discounting), customers have short attention … Continued
Entrepreneurship is all about leaving the status quo behind and embracing new ways of doing things. For growing eCommerce brands, this applies to everything from sourcing products, customer care, and communication — and brand voice. Many startups are eager to do away with corporate jargon and embrace a different voice for their marketing. But defining what you … Continued
Based on most industry benchmarks, the average newsletter open rate is ~20% – meaning that 4 out of every 5 emails aren’t opened. Seems crazy right? The vast majority of people you are emailing aren’t going to read your email. Part of this is natural – I love Patagonia’s emails but I only have time … Continued
According to eMarketer, 39% of email marketers that practice list segmentation see better open rates, 28% see lower opt-out and unsubscribe rates, and 24% see better email deliverability, increased sales leads, and greater revenue. Those are some pretty convincing statistics. And yet, most eCommerce companies don’t pay enough attention to email list segmentation. They continue … Continued
Every once in awhile, I see an email that makes me rethink my views on email marketing. The Sherwin Williams email above is one of the best I’ve come across recently.
When people talk about email marketing, most of us think of the ton of emails we get everyday from lists we aren’t quite sure we signed up for. It’s one step better than the unlabeled envelopes you get in the mail addressed to “Current Resident” – but not by that much. Now – newsletters work … Continued