The Ultimate Guide to Abandoned Cart Nurturing

According to SalesCycle, the average eCommerce website has a 73% shopping cart abandonment rate. This is not entirely because customers have lost interest in the products they intended to purchase. Between the distracting nature of the internet and growing customer expectations for discounts (which we’ve brought upon ourselves through perpetual discounting), customers have short attention … Continued

How to Develop a Brand Voice for Your Email Marketing

Entrepreneurship is all about leaving the status quo behind and embracing new ways of doing things. For growing eCommerce brands, this applies to everything from sourcing products, customer care, and communication — and brand voice. Many startups are eager to do away with corporate jargon and embrace a different voice for their marketing. But defining what you … Continued

Email Newsletter List Cleaning: the Essential Guide

Based on most industry benchmarks, the average newsletter open rate is ~20% – meaning that 4 out of every 5 emails aren’t opened. Seems crazy right?  The vast majority of people you are emailing aren’t going to read your email. Part of this is natural – I love Patagonia’s emails but I only have time … Continued

How to Use Email List Segmentation to Drive Sales for eCommerce

According to eMarketer, 39% of email marketers that practice list segmentation see better open rates, 28% see lower opt-out and unsubscribe rates, and 24% see better email deliverability, increased sales leads, and greater revenue. Those are some pretty convincing statistics. And yet, most eCommerce companies don’t pay enough attention to email list segmentation. They continue … Continued