Quizzes for Ecommerce Lead Generation + Sales

Personality quizzes are an inevitable fact of life. No matter how trivial they seem, we have been taking them forever and will continue taking them until the end of time. This can present a very frustrating circumstance for ecommerce marketers, because a quiz doesn’t necessarily help sell products – unless it does. In actuality, there…

How to Plan a Flash Sale

Flash sales are short, limited time sales that usually only last a few hours. Many ecommerce marketers use flash sales to drive excitement and interest among existing customers, as well as attract new customers with steep discounts and increase traffic to their websites. However, before you decide to run a flash sale, there are some…

How to Use a Background Image in Your Email Templates

Using background images in your email templates can add dimension and character to your emails. While neutral, one-color backgrounds are more conventional, image backgrounds are a great way to help you establish your brand’s personality, so long as they are in line with how you format your company’s website. There are two main approaches you…