Pricing for Klaviyo

How many active profiles do you have?
Active profiles
0 – 250
251 – 500
501 – 1,000
1,001 – 1,500
1,501 – 2,500
2,501 – 3,000
3,001 – 3,500
3,501 – 5,000
5,001 – 5,500
5,501 – 6,000
6,001 – 6,500
6,501 – 10,000
10,001 – 10,500
10,501 – 11,000
11,001 – 11,500
11,501 – 12,000
12,001 – 12,500
12,501 – 13,000
13,001 – 13,500
13,501 – 15,000
15,001 – 20,000
20,001 – 25,000
25,001 – 26,000
26,001 – 27,000
27,001 – 28,000
28,001 – 30,000
30,001 – 35,000
35,001 – 40,000
40,001 – 45,000
45,001 – 50,000
50,001 – 55,000
55,001 – 60,000
60,001 – 65,000
65,001 – 70,000
70,001 – 75,000
75,001 – 80,000
80,001 – 85,000
85,001 – 90,000
90,001 – 95,000
95,001 – 100,000
100,001 – 105,000
105,001 – 110,000
110,001 – 115,000
115,001 – 120,000
120,001 – 125,000
125,001 – 130,000
130,001 – 135,000
135,001 – 140,000
140,001 – 145,000
145,001 – 150,000
150,001 – 200,000
200,001 – 250,000
250,000
How many mobile messages would you like to send per month?
Mobile messages include SMS and WhatsApp, with pricing based on credits that can be used across both channels.
Messages per month
150
250
500
750
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
6,000
6,500
7,000
7,500
8,000
8,500
9,000
9,500
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
55,000
60,000
65,000
70,000
75,000
80,000
85,000
90,000
95,000
100,000
125,000
150,000
175,000
200,000
225,000
250,000
275,000
300,000
325,000
350,000
375,000
400,000
425,000
450,000
Select your country and mobile message type
Destination
Type
SMS
SMS messages are limited to 160 characters
1,250 credits
(price per send: US$0.06)
Type
1,250 credits
(price per send: US$0.06)
SMS messages are limited to 160 characters
🔥 Recommended
Email + mobile messages
starting at
US$60
per month
15,000 Emails +
1,250 mobile messaging credits per month
*Based on United Kingdom, SMS
*Any applicable network provider fees included in price
Take your marketing further by reaching customers through both email and SMS.
Sign up
Customer profiles with all-time data
350+ built-in integrations
Built-in reporting dashboards
Email support
Generative AI to create content fast
Multi-channel segmentation
Email
starting at
US$45
per month
15,000 Emails per month
Grow faster with smarter email marketing that personalises at scale.
Sign up
Customer profiles with all-time data
350+ built-in integrations
Built-in reporting dashboards
Email support
Generative AI to create content fast
Multi-channel segmentation
Free
Start sending emails and seeing how integrating all your data allows you to personalise even more.
Not available for over 250 active profiles.
Perfect for getting started and trying out the Klaviyo platform.
Sign up
500 monthly email sends
150 monthly SMS/MMS credits
Built-in reporting dashboards
Email support (first 60 days)
Generative AI to create content fast
Multi-channel segmentation
🔥 Recommended
Email + mobile messages
starting at
US$60
per month
15,000 Emails +
1,250 mobile messaging credits per month
*Based on United Kingdom, SMS
*Any applicable network provider fees included in price
Take your marketing further by reaching customers through both email and SMS.
Sign up
Customer profiles with all-time data
350+ built-in integrations
Built-in reporting dashboards
Email support
Generative AI to create content fast
Multi-channel segmentation
The current credit usage calculation is set forth at here and may be updated by Klaviyo from time to time.
Email
starting at
US$45
per month
15,000 Emails per month
Grow faster with smarter email marketing that personalises at scale.
Sign up
Customer profiles with all-time data
350+ built-in integrations
Built-in reporting dashboards
Email support
Generative AI to create content fast
Multi-channel segmentation
Free
Start sending emails and seeing how integrating all your data allows you to personalise even more.
Not available for over 250 active profiles.
Perfect for getting started and trying out the Klaviyo platform.
Sign up
500 monthly email sends
150 monthly SMS/MMS credits
Built-in reporting dashboards
Email support (first 60 days)
Generative AI to create content fast
Multi-channel segmentation
The current credit usage calculation is set forth at here and may be updated by Klaviyo from time to time.
More powerful tools for your marketing
All marketing tools require an email plan.
Reviews
price based on monthly orders
US$25
per month
special introductory price
How many monthly orders do you have?
50
250
1,000
2,000
3,500
10,000
15,000
25,000
50,000
100,000
150,000
200,000
400,000
600,000
800,000
1,000,000
Built-in product reviews that make everything smarter.
Get a demo
Collect and display reviews within Klaviyo, using your brand assets
Use reviews data for targeted campaigns
Automate review requests and responses
Marketing Analytics
price based on active profiles
US$100
per month
special introductory price
1,001 – 1,500 active profiles
*Based on active profile number selected above
Unlock advanced features for insights and reporting.
Get a demo
Target based on customer purchase behaviour
Personalise cross-sells with catalogue insights
Easily report on trends and impact
Advanced Klaviyo Data Platform
price based on total profiles
US$500
per month
special introductory price
How many total profiles do you have?
100,000
250,000
500,000
750,000
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
10,000,000
11,000,000
12,000,000
13,000,000
14,000,000
15,000,000
Unlock advanced features for even more powerful data capabilities.
Get a demo
Includes Marketing Analytics
Sync data to warehouses and other platforms with a single source of truth
No-code transformations
Shopping interface showing a "Mist Sports Bra" priced at £49.99, with "Added to cart" button and navigation tabs below.
Shopping interface showing a "Mist Sports Bra" priced at £49.99, with "Added to cart" button and navigation tabs below.
KLAVIYO SERVICE
Customer Hub
The new customer hub is included with every marketing plan, driving long-lasting customer relationships by making it easier for your customers to track orders, initiate returns, and discover new products.
Get a demo
Estimated ROI with Klaviyo is 50x per year. Revenue sources: New subscribers £732,240, Campaigns £19,440, Automated flows £92,340.
Estimated ROI with Klaviyo is 50x per year. Revenue sources: New subscribers £732,240, Campaigns £19,440, Automated flows £92,340.
ROI CALCUALTOR
Calculate your estimated ROI
How much potential ROI could your brand drive with Klaviyo email and SMS? Let’s find out.
Estimate my ROI

The tools you need to scale, included with every plan

  • Hyper-precise segmentation (AI)
  • Drag-and-drop automation builder
  • Audience growth tools (AI)
  • Personalised benchmarks (AI)
  • 350+ pre-built integrations
  • Templates with built-in best practices
  • Campaigns for marketing moments
  • Experiment and testing tools (AI)
  • Customer profiles (AI)
  • 1:1 product recommendations (AI)
  • AI-powered content generation
  • Built-in compliance and deliverability (AI)
See all features

Join over 176k paying customers

Vans logo in black text with stylised "V" extending over the other letters.
CITIZEN logo in charcoal font.
The Body Shop logo with stylised leaf design.
Vans logo in black text with stylised "V" extending over the other letters.
CITIZEN logo in charcoal font.
The Body Shop logo with stylised leaf design.
Vans logo in black text with stylised "V" extending over the other letters.
CITIZEN logo in charcoal font.
The Body Shop logo with stylised leaf design.
Vans logo in black text with stylised "V" extending over the other letters.
CITIZEN logo in charcoal font.
The Body Shop logo with stylised leaf design.

Marketing pricing FAQ

We do offer a free tier. You can create an account, import and sync your data, customise templates and emails, and use many of Klaviyo’s features for free. You can send 500 emails maximum to up to 250 contacts. You also get 150 mobile credits. You’ll be prompted to upgrade once you exceed that limit.