Klaviyo Marketing
Think outside the inbox with smarter marketing automation
Grow faster than ever by automating timely experiences across email, SMS, mobile push, and more—all boosted by the Klaviyo Data Platform and built-in AI.
Build more valuable relationships across every channel
Deliver deeper personalisation
Boost engagement and reveal powerful insights with all your data in Klaviyo’s built-in data platform.
Create omnichannel momentum
Keep revenue flowing by automating email, SMS, mobile push, reviews, and any other channels you integrate.
Keep outdoing yourself
Drive better performance day after day with Klaviyo AI’s always-on insights and optimisations.
Kick growth into high gear
Equip your team to make quick progress with pre-built templates and intuitive features. No coding required.
Effortless. Seamless. Everywhere.
Power personalised experiences across every channel with intuitive marketing automation.
Drive steady sales and lasting loyalty with powerful features.
SMS
The ultimate way to connect with customers on the go.
RCS
Elevate your SMS sends with rich media, verified brand presence, and more.
Reviews
Automatically request feedback on recent purchases.
Connect globally through real-time, interactive conversations.
Mobile app marketing
Keep customers in the loop with timely app notifications.
Deeper personalisation
Make every customer feel like your favourite customer
- Deliver more engaging experiences with deeper personalisation, richer insights, and faster execution.
- 350+ integrations and flexible APIs centralise all your data for easy activation and marketing automation.
- Build super-specific audience segments in seconds with any data, from any source, across all time.
Omnichannel automation
Call the shots across channels
Unify email, SMS, mobile push, and WhatsApp to reach customers when they’re most engaged and maximise revenue across every channel.
- Send super-relevant messages at key moments with easy-to-set-up multi-channel flows.
- NEW Use the omnichannel campaign builder to create and send multi-step, multi-channel campaigns all from one place.
- Boost engagement and conversions with AI-powered channel affinity that chooses the best channel for each customer.
- Set up triggered messages that send at the perfect time based on customer data and real-time behaviour.
Marketing automation stories from innovative brands
Ruffwear uses Klaviyo Data Platform to boost revenue and improve margins
Dermalogica boosts revenue and brand loyalty with email and SMS
Tata Harper grows sign-up form submissions over 65%
Always-on optimisation
Stay at the top of your game
- New Jumpstart your marketing. K:AI Marketing Agent builds your custom strategy and ready-to-go campaigns, flows, and forms that stay on brand and keep growing with your business.
- New Bring the power of autonomous AI to web chat and SMS (and soon email and WhatsApp too). K:AI Customer Agent gives your customers a 24/7 personal shopping and service assistant, boosting satisfaction and sales.
- Automatically reach each customer on their preferred channel, at the moment they’re most likely to engage.
- Hone experiences quickly with hands-off testing for forms and campaign personalisation.
- Make sure emails land in the inbox with automatic sending reputation repair.
intuitive tools
Crush goals faster. And make it look easy.
- 160+ customisable email templates help turn great ideas into brilliant campaigns.
- 80+ pre-built flows automate key customer moments.
- Klaviyo AI makes segment and flow creation as simple as describing your ideal audience or automation.
Additional marketing automation resources
4 reasons personalised automation matters
Discover how data can help you drive your best results with automated flows.
How to set up your marketing automation strategy
Follow these steps to build high-impact automations with help from your data and tech.
7 advanced marketing automation examples
Check out the moves top agencies use to take personalisation strategies way beyond the basics.
Explore the rest of the B2C CRM
Marketing automation platform FAQs
Marketing automation helps you complete tasks across your entire customer experience without having to be hands-on. With Klaviyo’s intelligent marketing automation software, you can automate personalised content with your data—without pressing send—and get a complete view of every customer. For example, build cross-channel experiences with email, SMS, and push notifications in the same flow, all with consolidated reports in one place.