How Les Raffineurs saves time with Klaviyo’s PrestaShop integration while managing multiple storefronts
Industry: Toys and HobbiesPlatform: PrestaShop
Following their struggle with finding interesting and never-before-seen gifts for their friends, Romain Jourdan and Julien Bergis launched their Parisian e-concept store—an online store that sells thoughtfully curated products from different brands and designers—on PrestaShop in 2014. The duo wanted to provide a selection of unique gifts created by artisanal designers and small producers while promoting unknown brands, and so, Les Raffineurs was born.
Today, the company has two dozen employees, five brick-and-mortar stores across France with three more in development, and two brands on PrestaShop: “Les Raffineurs – cadeaux synonymes de plaisirs à offrir et partager” and “Les Petits Raffineurs – chouettes trouvailles pour petites canailles, cadeaux de naissance, décoration de chambre d’enfants”—the latter of which focuses on unique and artisanal gifts for children.
Jean-Baptiste Gauche (usually called JB), ecommerce manager (in French, responsable digital and ecommerce) at Les Raffineurs, recently told us more about the business, why they chose Klaviyo and PrestaShop to help them grow, and how they integrated the two platforms through Klaviyo’s direct integration.
How Les Raffineurs scaled their business with Klaviyo and PrestaShop
Ever since Romain and Julien founded their e-concept store, they used PrestaShop, which JB said had a lot to do with the flexibility that PrestaShop offers their growing ecommerce business.
But while PrestaShop simplified managing Les Raffineurs’ two ecommerce stores (Les Raffineurs – cadeaux de caractère, expériences à vivre and Les Petits Raffineurs – chouettes trouvailles pour petites canailles, cadeaux de naissance, décoration de chambre d’enfants), it hasn’t always been easy finding just one intelligent email marketing platform that integrates well with PrestaShop.
JB recalled that before Klaviyo, the brand used several email providers to handle all their requirements, which doubled and sometimes even tripled their workload.
Les Raffineurs went live with Klaviyo’s PrestaShop integration in Q4 2020 and they took just two weeks to set up all their basic automations across the two brands.
How Les Raffineurs saves time using Klaviyo and PrestaShop
Since integrating Klaviyo with their PrestaShop websites, the team at Les Raffineurs have finally achieved what they wanted: “One tool to rule them all.” But they’ve also achieved something else just as coveted—time back to focus on other marketing tasks.
Upon digging into how JB and the team save this amount of time, he explained it was mostly down to exactly how Klaviyo integrates with PrestaShop—and in particular, their product catalogue.
This also means that Les Raffineurs can now better match their email content with subscribers’ specific needs by showing different product blocks across different emails.
How Les Raffineurs builds brand awareness using Klaviyo and PrestaShop
Building relationships with new customers is a priority for Les Raffineurs in growing their business. Using email marketing and several clever digital strategies, Les Raffineurs has achieved six-figure revenue from email marketing alone in the past 90 days.
While Les Raffineurs have signup forms on their websites, which link to their automated welcome series in Klaviyo, JB explained that their challenge is to encourage signups despite not offering discounts or bonuses because of the fair price target they’ve established in collaboration with the artisans and brands they work with.
Instead, they offer their subscribers the chance to enter an enticing giveaway and win up to €600 worth of products.
While this strategy has the potential to attract subscribers who only want to hear about the contest and don’t engage with any other emails, JB told us that Les Raffineurs haven’t had to worry about this—likely because their giveaways have a direct connection to their brand and the products they choose to stock.
Once subscribers are in their database, Les Raffineurs uses email as a way of sharing news about exciting product launches and their bestsellers.
Les Raffineurs has several out-of-the-box email automations set up in Klaviyo, including their welcome series, abandoned cart flow, and even emails that celebrate subscribers’ birthdays and half-birthdays.
JB and the team have even increased the open rate of their cart abandonment emails by over 33 percent following just one A/B test to find out how long they should wait before emailing their customers.
Predicting the future: What’s next for Les Raffineurs
While the focus for Les Raffineurs in 2020 was on growth, including increasing their customer base, driving more traffic to their websites, and increasing revenue, JB says the focus for 2021 is to dive deeper into their data to learn more about their customers.