BFCM results are in. See how you stack up

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Power smarter digital relationships this BFCM with planning resources and strategies—updated monthly to keep you on track.

This month’s strategies for BFCM success: December

Stay focused on strategies that will deliver results. Not sure what those are? We have you covered with timely guides and articles, updated on a monthly basis.

Reflect on your BFCM performance

Learn how to report on core KPIs to understand your BFCM marketing performance.

Use segments to retarget customers

Re-engage key audiences after BFCM with personalized messages and targeted ads.

Turn BFCM shoppers into repeat customers

Turn those brand new one-time purchasers into brand enthusiasts with engagement-based retention strategies.

Get the playbook

How to analyze and optimize your post-BFCM success

Get expert tips from Klaviyo Partners on how to analyze your BFCM results.

BFCM USE CASES

The BFCM tactics you need for the profitability you want

Preparing for the holiday season is easy with these Klaviyo-powered best practices.

A representation of what it looks like to build cross-sell segments in Klaviyo. In this example, the segment is being built to recommend eye serum to customers who have bought eye cream.

Ensure your emails are landing in the inbox ahead of BFCM. With Klaviyo’s segmentation, you can be confident that the emails you send are personalized and relevant to your recipients. Send targeted messages like:

Testimonials and UGC based on product interest
Product recommendations based on browsing activity
Cross-sell based on similar products

Lavender icons surround the word “Klaviyo.’ ”The icons represent different platforms being integrated with Klaviyo.

With all your data under one roof, you can build super specific BFCM segments—like window shoppers, recent browsers, last year holiday shoppers, deal hunters, and discount purchasers—and target them with revenue-driving automations. Pull in data from 300+ pre-built integrations including:

Loyalty platforms like LoyaltyLion, Friendbuy, and Narvar to target VIPs
Subscription platforms like Recharge, Chargebee, and OrderGroove to supplement repeat purchases
Customer support platforms like Gorgias and Zendesk to exclude open support tickets

The representation of a list of BFCM-specific segments in a Klaviyo account. The segments includes “All time highest LTV,” “High engagement, no purchases,” and “Last year’s Black Friday shoppers.”

Use the weeks leading up to the holidays to increase interest and acquire new customers with offers like:

Subscribe for early access – entice your VIPs and new profiles to opt-in to receiving BFCM discounts first
Subscribe for SMS-only promotions – grow your list with exclusive offers for SMS subscribers
Subscribe to exclusive content – educate customers before the holidays by offering relevant content like cookbooks, style guides, or money saving tips

This month's expert guidance: December live trainings and office hours

Power up for BFCM with our live training sessions. We’ll cover different strategies each month to keep you on track. Have product or strategy questions? Register for our office hours and get answers in real-time.

Build your post-BFCM audiences

Identify key audiences to continue to nurture after the holidays.

Office hours: your BFCM questions answered live

Visit our BFCM office hours and get immediate answers to your questions.

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Don’t have a Klaviyo account yet?

You have the brand and data, we have the technology and expertise. Together, we can personalize and automate your omnichannel marketing to keep customers buying for BFCM and beyond.