See 30+ dates that UK consumers will care about this summer to plan a marketing strategy that is relevant to your audience and your brand—win-wins for all.
Summer in the UK is incredible—if you’re feeling carefree with the sun on your face, that is. If you’re a marketer trying to engage your audience, it can be quiet (to say the least).
So how do you break through the hot haze and get your customers to pay attention to you this season? By capitalising on key dates that shopping will already be top of mind.
Of course, it’s not enough to just send a Bank Holiday sale email. Never fear, in this UK summer retail calendar, you get everything you need for a effective summer campaign with access to:
One-off campaigns—as most seasonal strategies are—require a lot of time to set up, and once they’re finished, the revenue they drove is typically finished as well. Make sure that the massive amount of work you put into your campaigns pays off with key marketing automation tips.
A growing number of consumers expect brands to be empathetic to their situation—like offering opt outs to Father’s Day campaigns for people who struggle on the day. Get advice on how and when to be sensitive to your customers’ feelings.
Add this calendar to your Google or Apple calendars easily to get notified and never miss another important date that you can use to spark engagement—and revenue—with your audience.
