Create personal moments that matter

If you just want to send emails, any tool can handle the basics.

If you want to grow your business by taking full advantage of the channels that matter most—SMS, email, push, paid channels—welcome to Klaviyo.

Create delightful experiences from gorgeous templates

Your brand is your reputation. Of course you want to show it in the best possible light. With Klaviyo, you have a library of data-proven templates for emails, texts, forms, and even entire customer journeys.

From there, you can iterate to take your marketing automation to the next level—add steps to flows that make sense for your unique products, design tests to optimise your customer journey, and more.

Kick it up a notch with personalisation, background images, and reusable content blocks, all without a lick of code. Will it look great on mobile? Effortlessly.

Using a Klaviyo template to build a polished marketing email that advertises leather bags

Personalisation light-years ahead of “Hi, first_name”

Greeting a person by name is what personalisation meant in marketing years ago. Now, marketers must share useful, relevant, well-timed information to prove your brand really cares about customers.

Klaviyo helps you learn the details that matter about your customers: the products they love, the way they shop, the best time and method to reach them. And you have access to all that data in the same platform as you deploy your automations—so there’s no lag or waiting for someone to export data from another platform.

So when Cindy from Cirencester checks her email and sees the bag of her dreams is back in stock, she feels like it’s written just for her—because it is.

Side-by-side views of Cindy Murakami’s customer profile, a window displaying Smart Send Time, and a back-in-stock email about a bag she’d been looking at

Control of your omnichannel communications

Delivering the right communication to the right person is often expensive—because it comes at the cost of wasting the wrong message on the wrong people.

That’s because third-party channels like paid media limit your access to targeting data. So why let other businesses dictate what data on your customers you can access?

With Klaviyo, you have full control of the data you collect from customers. Beyond using it in your email and SMS automations, you can feed that data into other channels, like Google and Facebook advertising, so that you can control the messages across every channel that’s important for your business.

That’s how you get customers to shop more, spend more, and stick around longer.

A view of Klaviyo’s automation library, with a cursor selecting “Encourage repeat purchases”
The best message for every moment


Quick-hitting texts with compliance built in.


Personalisation, background images, A/B testing (to name a few).


Grow your lists, and collect data for targeting and personalisation.


Automated emails and texts for round-the-clock revenue.


Announce your latest sale, launch, or seasonal collection.

Paid channels

Create lookalike audiences to reach new customers on Google, Facebook, and Instagram.

Push notifications

Send campaigns and automations through your iOS app.


Transactional, promotional, lifecycle—all ready to go.