Pricing plans that fit your business

How many active profiles do you have?
Active profiles
0 – 250
251 – 500
501 – 1,000
1,001 – 1,500
1,501 – 2,500
2,501 – 3,000
3,001 – 3,500
3,501 – 5,000
5,001 – 5,500
5,501 – 6,000
6,001 – 6,500
6,501 – 10,000
10,001 – 10,500
10,501 – 11,000
11,001 – 11,500
11,501 – 12,000
12,001 – 12,500
12,501 – 13,000
13,001 – 13,500
13,501 – 15,000
15,001 – 20,000
20,001 – 25,000
25,001 – 26,000
26,001 – 27,000
27,001 – 28,000
28,001 – 30,000
30,001 – 35,000
35,001 – 40,000
40,001 – 45,000
45,001 – 50,000
50,001 – 55,000
55,001 – 60,000
60,001 – 65,000
65,001 – 70,000
70,001 – 75,000
75,001 – 80,000
80,001 – 85,000
85,001 – 90,000
90,001 – 95,000
95,001 – 100,000
100,001 – 105,000
105,001 – 110,000
110,001 – 115,000
115,001 – 120,000
120,001 – 125,000
125,001 – 130,000
130,001 – 135,000
135,001 – 140,000
140,001 – 145,000
145,001 – 150,000
150,001 – 200,000
200,001 – 250,000
250,000+
How many SMS/MMS credits would you like per month?
SMS/MMS credits
150
1,250
2,500
3,750
5,000
6,250
7,500
10,000
12,500
15,000
17,500
20,000
22,500
25,000
30,000
35,000
40,000
45,000
50,000
55,000
60,000
65,000
70,000
75,000
87,500
100,000
112,500
125,000
137,500
150,000
162,500
175,000
200,000
225,000
250,000
275,000
300,000
325,000
350,000
375,000
400,000
425,000
450,000
See how many texts you can send
Email + SMS
🔥 Recommended
Starting at
$60
per month
/
15,000 Emails +
0 SMS credits per month
Take your marketing further by reaching customers through both email and SMS.
Sign up
Integrate data
Email AI
Flows AI
SMS AI
Email
Starting at
$45
per month
/
15,000 Emails per month
Grow faster with smarter email marketing that personalizes at scale.
Sign up
Integrate data
Email AI
Flows AI
SMS AI
Free
Start sending emails and seeing how integrating all your data allows you to personalize even more.
Not available for over 250 active profiles.
Perfect for getting started and trying out the Klaviyo customer platform.
Sign up
500 monthly email sends
150 monthly SMS/MMS credits
Support for first 60 days
Integrate data
Get even more out of the Klaviyo platform.
Customer Data Platform
per month
How many total profiles do you have?
100,000
250,000
500,000
750,000
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
10,000,000
11,000,000
12,000,000
13,000,000
14,000,000
15,000,000
The smarter, easier CDP built right in the platform for faster results.
Get a demo
Maximize ROI by consolidating data management, analytics, and marketing automation into one powerful tool
Unify, and transform data for more accurate data-driven decisions 
Analyze your customers, catalog, and business performance, with clear paths from insight and action 
Reviews
per month
How many monthly orders do you have?
50
250
1,000
2,000
3,500
10,000
15,000
25,000
50,000
100,000
150,000
200,000
400,000
600,000
800,000
1,000,000
Built-in product reviews that make everything smarter.
Get a demo
Collect and display reviews within Klaviyo, using your existing brand assets
Enrich customer profiles with review data for targeted campaigns
Automate review requests and responses with AI and performance tracking

The tools you need to scale, included with every plan

  • Hyper-precise segmentation
  • Drag-and-drop automation builder
  • Built-in forms and pop-ups
  • Personalized benchmarks
  • 350+ pre-built integrations
  • Templates with built-in best practices
  • Campaigns for targeted, one-off messages
  • Automated A/B testing
  • Detailed customer profiles
  • Personalized product recommendations
  • Precise multichannel attribution
  • Built-in compliance and deliverability
See all features
ROI CALCUALTOR
New
Calculate your estimated ROI
How much potential ROI could your brand drive with Klaviyo email and SMS? Let’s find out.
Estimate my ROI

Join over 157k paying customers

Girlfriend Collective logo
Dermalogica logo
Gravity logo-email marketing client
Citizen logo

Frequently asked questions

Email profiles

  •  An active email profile is any profile that can be emailed on Klaviyo. There are two main categories of active profiles
    • Subscribers
    • Profiles added through general engagement
    •  A suppressed email profile is any profile with an associated email address that cannot receive marketing emails because they bounced, are manually suppressed, have unsubscribed, or have marked your messages as spam.

    Total profiles

    • The overall profile count is the total number of profiles associated with your Klaviyo account, regardless of their marketing status and channel (this includes Email, SMS, and Push profiles today). Any profile that is being stored and tracked in Klaviyo will be represented in this count.