Built to grow with your business. Flexible, transparent pricing.

Whether you’re just starting, scaling up, or on top of your game, Klaviyo has pricing plans to suit any business size.

Estimate your price

How many active profiles do you have?

Email and SMS

Starting at
/ month

Make your marketing go even further by reaching customers through both email and SMS.

  • 1,001 - 1,500 active profiles
  • Starting at 15,000 monthly email sends
  • Mobile push notifications
  • Includes applicable SMS carrier fees
  • Email and chat support
Send to
Max sends
(1 credit/SMS)
Price per SMS
* Includes carrier fees estimated at $0.003. Price per SMS/MMS may vary based on message length.


Starting at
/ month

Take the next step in your email marketing with a simple solution that personalizes at scale.

  • 1,001 - 1,500 active profiles
  • Starting at 15,000 monthly email sends
  • Mobile push notifications
  • 150 free monthly SMS/MMS credits
  • Includes applicable SMS carrier fees
  • Email and chat support


Starting at
/ month

Perfect for getting started and trying out the Klaviyo customer platform.

  • Active profile limit exceeded
  • Starting at 500 monthly email sends
  • 150 free monthly SMS/MMS credits
  • Includes applicable SMS carrier fees
  • Email support for first 60 days

The tools you need to scale, included with every plan

  • Hyper-precise segmentation
  • Drag-and-drop automation builder
  • Built-in forms and pop-ups
  • Personalized benchmarks
  • 350+ pre-built integrations
  • Templates with built-in best practices
  • Campaigns for targeted, one-off messages
  • Automated A/B testing
  • Detailed customer profiles
  • Personalized product recommendations
  • Precise multichannel attribution
  • Built-in compliance and deliverability


Klaviyo SMS uses a credit-based system, where the price per credit varies on the quantity you buy. Each message already includes carrier fees, and we provide a free toll-free number or a branded sender ID to get started. For more details about Klaviyo SMS, please refer to the FAQs below.


SMS credits

MMS credits


1 credit / SMS

3 credits / MMS


3 credits / SMS

5 credits / MMS


4 credits / SMS

15 credits / MMS


4 credits / SMS



5 credits / SMS



5 credits / SMS



5 credits / SMS



7 credits / SMS



9 credits / SMS


New Zealand

10 credits / SMS



12 credits / SMS



12 credits / SMS


Klaviyo reviews pricing

Send review requests to customers with confirmed deliveries, easily add top reviews to emails, and more—all powered by Klaviyo.

Currently available for Klaviyo customers on Shopify and Shopify Plus.

$25: 250 max monthly orders
$90: 1,000 max monthly orders
$175: 2,000 max monthly orders
$300: 3,500 max monthly orders
$500: 10,000 max monthly orders

Larger plans are available. Please contact sales at sales@klaviyo.com.

Klaviyo CDP pricing

Store, manage, analyze, and activate customer data more efficiently than ever, all on one vertically integrated platform.

CDP plans start at $500/month for 100k profiles.

• Prices are based on total profiles (learn more in the FAQ)
• Volume-based discounts built-in
• No setup or implementation costs
• Currently available to Klaviyo customers with a paid plan

For more information about pricing, please contact sales at sales@klaviyo.com.

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Frequently asked questions

Email profiles

  •  An active email profile is any profile that can be emailed on Klaviyo. There are two main categories of active profiles
    • Subscribers
    • Profiles added through general engagement
    •  A suppressed email profile is any profile with an associated email address that cannot receive marketing emails because they bounced, are manually suppressed, have unsubscribed, or have marked your messages as spam.

    Total profiles

    • The overall profile count is the total number of profiles associated with your Klaviyo account, regardless of their marketing status and channel (this includes Email, SMS, and Push profiles today). Any profile that is being stored and tracked in Klaviyo will be represented in this count.