Product reviews are a great way to increase the reputation of your brand and can act as free PR.
But just how important are product reviews? According to Search Engine Land, 88% of all consumers trust online reviews as much as personal recommendations, with a whopping 85% of consumers reading 10 reviews or more before making a purchase.
That’s not an insignificant amount. So the trick is, how do you get people to share reviews?
Let’s take a look at 7 simple ways to get more product reviews and increase the quality.
Start with a few simple Google searches. See what sites and businesses are talking about your product or products that are similar to yours. Then, build a list of influencers who would be great to write a review of your product.
You can also use influencers tools to help with this research. Once you’ve identified your influencers, reach out and ask them to recommend your product.
2. Automate Your Request for Reviews
Set up an email to automatically send to customers after purchasing, ensuring they’ve had enough time to receive and use the item. The most important aspect of this email is that the process is fast and easy. Avoid making a customer click through multiple screens or require a login.
One of our favorite tools for soliciting reviews is Yotpo.
3. Target Less Reviewed Products
If you have a few products that don’t have nearly as many reviews as your other products, get strategic. Send a targeted email based on the exact product you are looking to increase reviews for as opposed to asking for multiple reviews from an order.
Guiding your customers to the reviews you want can be the gentle nudge your reviews section needs.
4. Ask for Photos
Want to really make your reviews stand out? Try asking your customers for photos with a review.
This tactic has worked wonders for sites like Rent The Runway, where shoppers can see how other shoppers of similar body types have looked and felt in a dress before renting it. This can increase your trust factor with consumers.
5. Get Social
Having product reviews on your website is great, but don’t neglect other platforms where customers hang out, like Facebook, Yelp (for those with a brick & mortar store), and Instagram.
For Facebook, reviews and ratings are automatically turned on if your business is listed as a local business. Learn more about monitoring, responding, and turning off Facebook reviews here.
Encourage customers to share photos on Twitter and Instagram by working a hashtag into your branding.
DIFF Charitable Eyewear owns this strategy with two hashtags, #diffeyewear and #giveback. They both work well because they promote the brand and their cause– which is to donate a pair of reading glasses for every pair of sunglasses they sell. They’ve also set up their Instagram feed to auto-populate on their homepage, helping to keep the content fresh.