7 Simple Ways to Get More Reviews for Your Products (and Increase the Quality)

Product reviews are a great way to increase the reputation of your brand and can act as free PR.

But just how important are product reviews? According to Search Engine Land, 88% of all consumers trust online reviews as much as personal recommendations, with a whopping 85% of consumers reading 10 reviews or more before making a purchase.

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That’s not an insignificant amount. So the trick is, how do you get people to share reviews?

Let’s take a look at 7 simple ways to get more product reviews and increase the quality.  

1.Find Your Tribe

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Start with a few simple Google searches. See what sites and businesses are talking about your product or products that are similar to yours. Then, build a list of influencers who would be great to write a review of your product.

You can also use influencers tools to help with this research. Once you’ve identified your influencers, reach out and ask them to recommend your product.

2. Automate Your Request for Reviews

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Set up an email to automatically send to customers after purchasing, ensuring they’ve had enough time to receive and use the item. The most important aspect of this email is that the process is fast and easy. Avoid making a customer click through multiple screens or require a login.

One of our favorite tools for soliciting reviews is Yotpo.

3. Target Less Reviewed Products

If you have a few products that don’t have nearly as many reviews as your other products, get strategic. Send a targeted email based on the exact product you are looking to increase reviews for as opposed to asking for multiple reviews from an order.

Guiding your customers to the reviews you want can be the gentle nudge your reviews section needs.

4. Ask for Photos

Want to really make your reviews stand out? Try asking your customers for photos with a review.

This tactic has worked wonders for sites like Rent The Runway, where shoppers can see how other shoppers of similar body types have looked and felt in a dress before renting it. This can increase your trust factor with consumers.

5. Get Social

Having product reviews on your website is great, but don’t neglect other platforms where customers hang out, like Facebook, Yelp (for those with a brick & mortar store), and Instagram.

For Facebook, reviews and ratings are automatically turned on if your business is listed as a local business. Learn more about monitoring, responding, and turning off Facebook reviews here

Encourage customers to share photos on Twitter and Instagram by working a hashtag into your branding.

DIFF Charitable Eyewear owns this strategy with two hashtags, #diffeyewear and #giveback. They both work well because they promote the brand and their cause– which is to donate a pair of reading glasses for every pair of sunglasses they sell. They’ve also set up their Instagram feed to auto-populate on their homepage, helping to keep the content fresh.

Tools like Snapwidget, Juicer and Instush are great for setting up your Instagram feed on your website.

6. Offer an Incentive

If you have tried automating your reviews but are still struggling, consider offering a special promotion or discount in exchange for a review.

Beauty company Birchbox is a great example of a brand offering a promotion for reviews. They offer new members points towards the first five items they review, after a customer has accumulated enough points they receive a discount.

Use caution when deciding to go this route, though, since the quality of your reviews may suffer if customers are just trying to collect as many offers as possible. This could ultimately lead to unhelpful reviews and affect your brand image.

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7. Keep the Positive Vibes Flowing

Anyone who takes time out of their day to recommend your brand deserves a thank you, even if it’s an automated message.

Build out a process to thank everyone who has leaves a review on your site or social. This will encourage reviewers to post again (if they make additional purchases) and create a positive experience with your business.

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Alicia Thomas
Alicia is a Content Marketing Manager at Klaviyo. She is fired up about helping marketers learn the best tactics and strategies to grow their businesses. Prior to Klaviyo she held positions on both agency and in-house marketing teams. When she's not writing the latest ebook or blog, Alicia can be found producing marketing videos.
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