Black Friday 2023: insights from European shoppers and marketers
In this survey of over 5,000 consumers and marketing decision-makers, you’ll get a first-hand account of what consumers expect from brands this Black Friday—and how you can capitalise on the biggest event on the retail calendar.
Europeans are skipping the queue
Black Friday doesn't end in November
Learn more in the full report
More insights into European consumers' thoughts
*Results based on 5,000 primary or secondary household shoppers across UK and mainland Europe.