Shoppers love an early sale
Giving VIP customers exclusive access to discounted products is a surefire way to boost demand—especially in European regions where early access isn't yet the norm.
In this survey of over 5,000 consumers and marketing decision-makers, you’ll get a first-hand account of what consumers expect from brands this Black Friday—and how you can capitalise on the biggest event on the retail calendar.
*Results based on 5,000 primary or secondary household shoppers across UK and mainland Europe.