Owned marketing

Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights and best practices to help you see success, sooner.

Owned marketing articles

In white font on a lavender background that fades into lemon in the bottom right corner, image reads, "How to turn data into confident marketing decisions." In the bottom right corner of the image is a circular cut-out of two people dancing on a beach in comfortable, flowing clothes and hats.

Owned marketing

Feb 29, 2024

How Marine Layer makes data-driven marketing decisions

This casual apparel brand has 7+ years of customer data in Klaviyo. The platform and customer support helps the team turn that into decisive, strategic action.

Mae Rice

4min read

Owned marketing

Feb 22, 2024

Mastering A/B testing: proven tips & tricks to boost revenue

A/B testing emails, SMS, and forms can boost user engagement and revenue. Our guide offers proven strategies to optimize your marketing.

Tiffany Regaudie

13min read

In lavender text on a sage background that fades into lemon in the bottom right corner, image reads, "8 ecommerce personalization examples." The Klaviyo flag extends from the left side of the image in lavender.

Owned marketing

Dec 27, 2023

8 ecommerce personalization examples from real brands

See how these brands apply ecommerce personalization to make their marketing strategies resonate.

Tiffany Regaudie

12min read

In dark salmon on a lighter salmon background that fades into lemon in the lower right corner, text reads, "how to pull off ecommerce personalization." The Klaviyo flag extends from the left side of the image in dark salmon.

Owned marketing

Dec 27, 2023

Why ecommerce personalization matters—and how to excel at it

Learn why ecommerce personalization is key to business success in 2024 and how to implement it on your website.

Tiffany Regaudie

10min read

Owned marketing

Dec 15, 2023

How to get leadership on board to use Klaviyo

Here are 5 tactics to convince executive stakeholders to bring Klaviyo into your tech stack and resources to improve interest and Klaviyo adoption.

Annie McGreevy

6min read

Owned marketing

Dec 1, 2023

What to expect from iOS 17

Everything ecommerce marketers need to know about Apple’s iOS 17 update, including link tracking protection.

Annie McGreevy

8min read

small article card header in poppy for cargo crew x klaviyo use case

Owned marketing

Nov 30, 2023

Boost the CLV of recent purchasers use case

Providing value to your customers by understanding post-purchase pain points and build deeper customer empathy will allow you to boost your customer lifetime value.