Ecommerce industry

The ecommerce industry is constantly in flux––from algorithm changes on third-party platforms to the latest and greatest marketing channel or tactic, not to mention supply chain woes and thin margins, there's a lot to cover! Dive in to our analysis of the ecommerce industry to help keep your finger on the pulse of the most important changes and updates so your business can stay focused on profitability rather than chasing trends.

Ecommerce industry articles

black friday 2021 results
Black Friday down? Not for these 160K brands

How did Cyber Weekend stack up for brands in 2021? While Black Friday sales were down for many, over 160K Klaviyo customers saw major growth.

Profile photo of author Alexandra McPeak
woman looking at a computer writing on a package
Ecommerce industry
Nov 22, 2021
Get ahead of holiday shipping delays

Learn crucial tips and strategies to get ahead of shipping and fulfillment issues this holiday season with tips from top brands.

Profile photo of author Alexandra McPeak
avoiding shipping delays for bfcm
Avoid ecommerce shipping delays this BFCM

Here are steps you can take to ensure you have a successful holiday season, despite shipping delays your ecommerce store may encounter.

Profile photo of author Brian Whalley
Brian Whalley
5min read
Ecommerce industry
Oct 18, 2021
How to communicate shipping delays

Shipping delays are continuing to haunt the retail industry, learn how to use transactional emails to communicate with customers.

Profile photo of author Alexandra McPeak
Woman working on a laptop
Ecommerce industry
Aug 21, 2021
What is B2C marketing, anyway?

Some of the strategies used are from channels like email marketing, SMS text messaging and social media retargeting to reach target audiences. In a post pandemic world, where cookies are crumbling, third party data is hard to use and data privacy issues are prevalent growing a business for B2C becomes problematic. The only way tactics […]

Profile photo of author Alexandra McPeak