Key 2023
ecommerce dates
you need to know
See over 150 dates that matter to UK consumers to decide what’s most relevant to your brand and audience so you can ensure that your ecommerce marketing strategy hits home.
Get your copy
Never miss a marketing moment
Staying up-to-date on new seasonal events is daunting. And, it only takes one or two missed opportunities to feel like you’ve missed out on memorable moments that would have inspired your customers to shop with your brand.
So make sure you never get another email from your top competitor advertising the perfect seasonal promotion that you skipped over.
With this calendar, you’ll see all the key dates and activities that you should consider when creating and executing your ecommerce marketing campaigns. We’ve included key dates such as bank holidays and seasonal events, as well as other important dates for the Klaviyo community, like awards season and regional events.
What else to expect in this guide
Seasonal best practices
One-off campaigns—as most seasonal strategies are—require a lot of time to set up, and once they’re finished, the revenue they drove is typically finished as well. Make sure that the massive amount of work you put into your campaigns pays off with key marketing automation tips.
Tips to connect
A growing number of consumers expect brands to be empathetic to their situation—like offering opt outs to Mother’s Day campaigns for people who struggle on the day. Get advice on how and when to be sensitive to your customers’ feelings.
Easy calendar reminders
Add this calendar to your Google or Apple calendars easily to get notified and never miss another important date that you can use to spark engagement—and revenue—with your audience.