Intelligent marketing, powered by AI and machine learning

With Klaviyo’s AI-powered SMS assistant, marketers can now plug-in a few descriptions about their SMS campaign to generate examples of compliant SMS copy in just a matter of seconds. For example, you know you want to drop a new product for Mother’s Day but aren’t sure what to say. Just enter “Mother’s Day,” product drop, and a few words about the product. In seconds, you’ll be able to shuffle through multiple options of recommended copy for inspiration and customise any of the examples to match your brand voice.

Whether you’re creating an email campaign or flow, your subject line is a huge factor in getting your content read. Klaviyo’s AI-powered subject line assistant suggests subject line ideas based on the type of message you are sending—promotion, newsletter, welcome series, browse abandonment, abandoned cart, win-back, post-purchase, or other. In seconds, Klaviyo will show you a selection of compelling subject line ideas you can choose from or edit further.

Klaviyo’s SMS conversations allow brands and subscribers to communicate directly using two-way text messaging. Klaviyo’s “suggested responses” tool makes responding easier by using AI to evaluate incoming text messages and recommending the best saved “quick response.”

Add product recommendations into your emails that are so personalised, they feel hand-picked, thanks to Klaviyo’s rules-based product recommendations. For example, you can build a product feed to show products that each of your specific customers have recently viewed to remind them about products they’ve added to their cart, or to highlight your newest products based on past purchases or stated preferences.

Personalised benchmarks show how each brand’s email and SMS marketing performance compares to similar businesses, so marketers can see where they are leading the pack—and where they might be falling short. Klaviyo makes it all about each individual brand—by creating benchmarks based on each brand’s industry, monthly revenue, campaign frequency, growth, and average item value. And it’s all driven by customer intelligence, using anonymous data from 100+ similar brands so marketers know the numbers they are seeing are actually relevant.

Testing different variations of email and SMS messages in Klaviyo is a breeze. Marketers can test message content for campaigns, forms, and within any flow to automatically find the version of content that performs better — maximising performance, efficiency, and visibility.

The best part? Klaviyo’s A/B testing automatically selects test winners once statistical significance is reached or a selected end date of your choice—meaning marketers can set it, forget it, and trust that the winning text will be sent to the rest of their audience.

For high volume senders, Klaviyo can take a brand’s data and run it through a robust and transparent testing framework to find the optimal time to email their customers, maximising open and click rates.

As brands get started with email marketing on Klaviyo, they can utilise a machine learning based guided warming process to ensure deliverability as ramping occurs. During guided warming, Klaviyo automatically tells brands if their campaign sending practices align with the stage of warming they are in, offering instructions and automated exclusions to refine audiences and set each brand up for success in the long term.