1. Gather information
To fit consumers’ current needs, first you need to identify what exactly those needs are for your unique audience—which will differ from virtually every other brand, even close competitors.
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Build inflation-proof relationships
Learn the latest UK consumer data to inform how to position your business so when your customers buy, they choose your products—and ignore your competitors.
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What’s going on in UK retail right now?
We surveyed 2,000 consumers across the UK to uncover some of the latest trends in ecommerce. Here are three key findings:
- 83% of UK consumers are cautious with their spending right now.
Appreciate where your customers are right now—emotionally and financially—to ensure you don’t scare them away with insensitive messaging or ineffective marketing strategies.
- The top 3 marketing strategies consumers are receptive to: regular sales, loyalty programs, and content that’s personalised to their interests.
You can’t control how consumers shop, but you can align with how consumers expect to shop now by testing the tactics shared in this guide.
- 88% of Brits want brands to speak up about today’s important issues.
People don’t want brand to stay silent—they’re calling for discussion on everything from the economic state to Climate Change and human rights.
What should brands do about this?
2. Position yourself
Once you know how your customers want to engage with you and your products, think about how this translates to your tone and messaging. Prove your brand is a partner to customers through educational and relational marketing.
3. Take action
Once your customers trust in your brand, you can create a customer experience with sensitive and strategic optimisations to organically guide them through the buying funnel.
