Downloadable guide

Build inflation-proof relationships

Learn the latest UK consumer data to inform how to position your business so when your customers buy, they choose your products—and ignore your competitors.

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Ecommerce amid the UK economic downtown - guide cover

What’s going on in UK retail right now?

We surveyed 500 business leaders and 500 consumers across the UK to uncover some of the latest trends in ecommerce. Here are two key findings:

43 per cent of UK consumers plan to spend less next month

of UK consumers plan to spend less next month

While consumers ‌expect to spend less in the near future, more business leaders (51%) predicted consumers would change their behaviour. TL;DR: There’s still opportunity for brands that sell online to grow.

38 per of business leaders want to focus on customer retention

of business leaders want to focus on customer retention

Retention is crucial for more sustainable growth, but still takes a back seat to customer acquisition, which 47% of leaders report is their primary focus.

What should brands do about this?

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1. Gather information

To fit consumers’ current needs, first you need to identify what exactly those needs are for your unique audience—which will differ from virtually every other brand, even close competitors.

 

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2. Position yourself

Once you know how your customers want to engage with you and your products, think about how this translates to your tone and messaging. Prove your brand is a partner to customers through educational and relational marketing.

 

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3. Take action

Once your customers trust in your brand, you can create a customer experience with sensitive and strategic optimisations to organically guide them through the buying funnel.

Discover how in the guide
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“The main thing people need to do right now is experiment: test new marketing channels, new levers for retention, different approaches to onsite trading—and invest more in creative and obtaining data.”

Paul Rogers

CEO

Vervaunt

For more insights and advice

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Own your growth.
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