Marketing automation platform that fuels data-driven growth

Send hyper-personalised, targeted messages with Klaviyo’s intelligent marketing automation platform. With your data in one place, you can efficiently automate your workflow across marketing channels.


The engine that powers all of your marketing

Marketing automation helps you execute routine tasks across your entire customer experience without having to be hands-on.

With Klaviyo, marketing automation is driven by data from across your tech stack for a complete view of every customer. Reviews, coupons, loyalty points, in-store visits, and more can then be used to trigger, split, and personalise automations.

Your centralised growth tool

Automate messages based on customer behaviour to target the right customer, at the right time, with messages that empower them to buy.

Trigger personalised messages across channels
Automate welcome, browse abandon, and cross-sell messages—customising with conditions like number of placed orders, channel preference, and cart value.

Create unique experiences for each customer
Use customer data like location proximity and average order value to create segmented experiences that can be used in flows, campaigns, paid ads, and sign-up forms.

Explore segmentation

Get attention with one-time sends
Craft and automate campaigns, one-time sends that let customers know about the products or promotions they’ll love for holidays, product launches, and sales.

Explore campaigns

Graphic depicting a flow next to a phone showing a product recommendation email

Build connected experiences with speed and accuracy

Integrate with all your favourite platforms
Klaviyo includes 350+ integrations like your ecommerce platform, cart and order management, subscriptions, shipping, survey, support, helpdesk, and more.

Explore integrations

Move faster with artificial Intelligence
Use historical data to predict future behaviours and quickly generate subject lines and SMS messages with artificial intelligence.

Explore AI

Dive deep into performance
Accurately measure attribution, segment-level performance, deliverability, and more across email and SMS marketing channels, gaining powerful insights based on performance from your tech stack.

Explore reporting

A bar graph showing conversion and active site user metrics over a campaign performance summary report

Reach a wider audience with less effort

With your marketing channels communicating in one automation platform, you can increase conversions and revenue, while delighting customers with the targeted content they want.

Frequently asked questions about marketing automation

Marketing automation helps you complete tasks across your entire customer experience without having to be hands-on. With Klaviyo’s intelligent marketing automation software, you can automate personalised content with your data—without pressing send—and get a complete view of every customer.

Additional marketing automation resources