How does marketing automation work?

Marketing automation works when customers take certain actions like joining a list, getting added to a segment, or making a purchase. With Klaviyo’s 350+ pre-built integrations , you can easily connect and sync your data from your favourite platforms and incorporate them into your marketing automations.

Who uses marketing automation software?

Marketing automation software is used by both small and large businesses. The Klaviyo intelligent marketing automation platform is built to scale brands of all kinds in addition to marketing teams, sales teams, and content managers.

How do I pick the best marketing automation platform for my business?

Picking the best marketing automation platform depends on factors such as how complex your marketing program is or which marketing automation features you can’t live without. Klaviyo offers scalable solutions allowing you to combine email, SMS, mobile push, and reviews—so you can automate growth across your tech stack.

Marketing automation platform that fuels data-driven growth

Send hyper-personalised, targeted messages with Klaviyo’s intelligent marketing automation platform. With your data in one place, you can efficiently automate your workflow across marketing channels.

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High-tech, low-stress marketing automation

Better, scalable, more personal cross-channel customer experiences—that’s the promise of marketing automation. But too often, time is wasted wrestling complex tech or cobbling together workarounds (which feels very not automatic).

With Klaviyo, you don’t need to choose between power and ease. Seamlessly integrate your tech stack and use the full power of your customer data to truly automate personalised experiences that captivate attention and drive results.

Reach a wider audience with less effort

With your marketing channels communicating in one automation platform, you can increase conversions and revenue, while delighting customers with the targeted content they want.

Email

Use pre-built email automations to move customers through the funnel.

Explore email

SMS

Automate text messages that reach customers right in the moments that matter.

Explore SMS

Mobile push

Drive engagement with targeted mobile app notifications.

Explore mobile push

Reviews

Add automated review requests to email and SMS flows.

Explore reviews

Activate all your data to maximise customer engagement

350+ integrations unify customer data across your tech stack and unlock new ways to use it.

Real-time segmentation enables uniquely personal, perfectly timed experiences for each customer.

Pre-built, customisable flows automatically trigger personalised messages across channels.

Multichannel campaigns capitalise on the urgency of the latest promo, holiday, new release, and more.

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AI and smart insights for faster execution and better results

Klaviyo AI instantly builds segments, flows, emails, and texts—and predicts order dates, lifetime values, churn risk, and more.

Custom benchmarks, tailored to your industry, take the guesswork out of where to focus.

Analytics and reporting deliver accurate cross-channel attribution, clear visualisation, and powerful insights.

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Frequently asked questions about marketing automation

Marketing automation helps you complete tasks across your entire customer experience without having to be hands-on. With Klaviyo’s intelligent marketing automation software, you can automate personalised content with your data—without pressing send—and get a complete view of every customer.