The Klaviyo Customer Platform

Marketing automation powered by data

Unify your customer data and marketing platform

With Klaviyo, ecommerce marketers can leverage real-time data to create personalised campaigns that lead to more revenue. With powerful analytics and features built specifically for ecommerce, marketers can track and measure the success of their campaigns and make data-driven decisions.

All for more effective marketing campaigns, better customer engagement and loyalty, and higher conversion rates.

Customer Data Platform

Create better personalisation with a centralised CRM and CDP

Customer profiles, transactions, browsing history, support tickets, website events—all updated in real time and in the same platform as your marketing automation for lightning-fast segmenting. That’s what a unified customer relationship management (CRM) and customer data platform (CDP) can do.


Understand your performance and how to improve

Get the full story on historical sales. Keep a pulse on day-to-day activity. Plan for the future with predictive analytics. Use smart features that improve performance automatically.


Omnichannel customer experiences

Grow your business with data-driven, high-impact messages that reach customers on the channels that matter.

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Tools and how-to guides for custom platforms and new integrations