Email A/B Testing

How Growth Hackers Get A/B Testing Wrong

A/B testing is amazing. It’s changed the face of online marketing, made software companies millions of dollars, and played a major role in presidential elections.  But amidst the 100’s of blog posts extolling the virtues of testing and the countless articles on how to analyze tests, there has been far too little focus on what to test, and this has meant that A/B testing…