Meet your new AI shopping assistant: Klaviyo’s Conversational AI Agent enters public beta

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Prime Week reminded the world (again) that AI-powered, self-serve shopping is the new baseline. Last week, millions of consumers turned to Rufus, Amazon’s AI shopping assistant, for instant answers, product recommendations, and order help.

Shopping assistants are becoming table stakes. Klaviyo’s 2025 Online Shopping Report, which surveyed 2,000 global consumers, found that:

• 53% would rather get help from an AI agent than wait for a human reply
• 62% prefer AI that remembers their preferences over having to re-explain them to a salesperson

Today Klaviyo is levelling the playing field and helping brands catch up fast, putting the kind of AI-powered service that was once exclusive to commerce giants into every brand’s hands, without the need for a massive budget or engineering team.

Introducing Klaviyo’s Conversational AI Agent (public beta)

Klaviyo’s Conversational AI Agent isn’t just another chatbot, it’s your digital shopping assistant, built to engage, guide, and convert. 

Think of your best in-store experience: one associate helps you find the perfect outfit and process a return all in one seamless conversation. That’s what Klaviyo’s AI Agent delivers online.

Built into Customer Hub and powered by the Klaviyo Data Platform (KDP), it’s trained on your products, policies, FAQs, and customer data. The result is a faster, smarter, more personalised shopping journey.

Here’s what sets Klaviyo’s AI Agent apart:

• Drives revenue, not just deflection: Recommends products, suggests cross-sells, and guides shoppers to complete their purchase using real-time behaviour and order data.
• Personalised by default: Trained on your product catalogue, policies, and FAQs. Speaks in your brand voice and tailors every answer to each shopper.
• Answers instantly, 24/7: From sizing and product questions to shipping and order status, the AI Agent responds in seconds and hands off with full context when needed.
• Works from day one: Automatically ingests your storefront, product catalogue, help content, and more, no dev work required. Go live in minutes.
• Built on the Klaviyo Data Platform: Combines real-time shopping behaviour, past purchases, engagement history, and marketing context to personalise every interaction.
• Coming soon: Later this year, the AI Agent will be able to process returns, update subscriptions, and edit shipping details. It’s also expanding to new channels like WhatsApp, RCS, SMS, and email—for seamless support wherever your customers are.

A unified experience for marketing and service

Klaviyo’s Conversational AI Agent is part of Klaviyo Service, a suite of AI-powered tools that connects support and marketing on one platform. With a shared view of every customer, teams can respond faster, personalise every interaction, and turn service into a driver of revenue and retention.

In beta* today:

• Customer Hub: A branded, on-site experience where shoppers can track orders, find shipping and return info, access loyalty perks, and discover products they’ll love based on past purchases. With Customer Hub, brands experience fewer support tickets, more repeat purchases, and higher lifetime value. 
• Helpdesk: Brings customer support onto the same platform as your marketing—giving service and marketing teams a shared, real-time view of every customer, order, and conversation. Support teams can respond faster and more personally, while marketers can trigger smarter flows—or hold off on sending a campaign while a customer still has an open ticket.

The entire service suite is powered by KDP—so every interaction, whether marketing or support, is informed by the same data. Nothing is duplicated. Nothing is missed.

Why join the beta now?

We’re opening the door to a new kind of customer experience—one where every brand can offer a smart, scalable AI shopping assistant. This beta isn’t just about testing a feature. It’s about stepping into the future of ecommerce.

As consumers’ online expectations increase, AI-powered shopping assistants are quickly becoming the norm. They expect real-time answers, personalised recommendations, and the kind of seamless support they’d get from your best in-store associate.

By joining the beta now, you’ll be among the first to offer an always-on shopping assistant that doesn’t just answer questions but helps shoppers buy. The earlier you’re in, the more you can shape its future and be ready to scale when general availability launches in September.

Ready to put an AI shopping assistant on your storefront?

1. Enroll in the Customer Hub beta.
2. Activate your AI Agent.
3. Watch service turn into growth—before GA hits in September.

*To access the Conversational AI Agent or Helpdesk beta, you must be enrolled in the Customer Hub beta.