Limited Edt drives 21% of total ecommerce revenue through Klaviyo email communications

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Limited Edt is Singapore’s leading sneaker and streetwear boutique. Founded in 2003, the brand has grown to more than 10 stores locally, and expanded into direct-to-consumer retail. While stores remain the primary revenue stream, their ecommerce site reaches customers in Southeast Asia, India and Australia. The brand uses Klaviyo to manage their diverse, multi-market customer relationships.

Learn how Limited Edt uses Klaviyo’s data-driven automation to transform customer retention and significantly boost sales

Challenge

With a rapidly growing ecommerce site, Limited Edt’s goal was to convert web visitors and one-off purchasers into loyal customers, and ensure their most-engaged ones received a VIP experience from the brand.

But the team’s approach to marketing communications was too broad to truly capture their customers’ attention. It also led to missed revenue opportunities. For example, products that sold out left many potential customers frustrated, and the marketing team had no way to keep track of that demand or recapture it in the future.

Limited Edt, however, was sitting on a trove of valuable customer data, which they needed to tap into to ensure repeat business from first-time customers and incentives for their most loyal customers to return.

Solution

Limited Edt used Klaviyo B2C CRM to turn their customer data into targeted messaging at scale.

They began using Klaviyo to segment their customers based on their loyalty to the brand, purchase history and brand preference, and target their campaigns accordingly. Secondly, they set up several new flows, which would trigger automatically after specific customer behaviours, for example adding a product to a cart, but not following through to purchase.

Klaviyo was responsible for 21% of total ecommerce revenue between August and October 2025, and drove 65% growth in their engaged customer base in H2 2025 to date.

Strategy

Limited Edt’s strategy with Klaviyo is to personalise their messaging, with tactics like:

• Driving demand from high-intent customers: The team implemented a sign-up-based price-drop notification to alert customers who register interest when an item they like goes on sale, effectively targeting customers who are actively looking for a deal. They also set up back-in-stock notifications, which proved popular with high-demand items, such as popular F1 merchandise. As such, 32% of their Klaviyo-attributed revenue came from flows between August and October 2025.
• Deepening loyalty with targeted VIP offers: Because of the tactic above, Limited Edt has been able to grow its engaged customer segment size in H2 2025 by 65% PoP. To foster loyalty with this growing VIP segment, Limited Edt sends exclusive emails offering early access to new and limited-edition product releases before the general audience. They also use regional segmentation to target customers in south east Asia with curations of products and promotions, using their low FedEx shipping rates to encourage cross-border purchases.
• Predicting customer behaviour and spend: Limited Edt is now looking into Klaviyo for its advanced AI features, which help predict customers’ behaviour and their spending, and help the marketing team create impactful subject lines for email campaigns.

Klaviyo is so data driven, and that’s what makes it so valuable. Klaviyo helps us create relevant, personalised and meaningful content for all customers, whether they’re in Singapore or abroad. That’s been crucial for customer retention.