Go beyond the traditional customer data platform
Klaviyo Data Platform (KDP) unifies customer data and enables real-time activation for marketing, customer service, and analytics—and it’s built into Klaviyo B2C CRM.
The smarter, simpler CDP solution for faster results
Seamless setup
Connect your data faster with 350+ integrations and simple setup, minimising technical resources to quickly drive value.
Single source of truth
Give marketing and customer service teams a shared, real-time customer view with lifetime retention.
Effortless activation
Take action on your data within Klaviyo Marketing and Klaviyo Service flows—no syncing or extra tools required.
The full story of each customer
Klaviyo captures every click, purchase, and interaction—turning fragmented data into comprehensive, lifetime customer profiles.
- Cross-functional clarity: All your teams have the same unified, real-time view of customer profiles and events.
- Lifetime retention: Data you collect in Klaviyo stays in Klaviyo: no expiration dates.
- Deeper insights: Centralise data to uncover patterns, predict behaviour, and deliver engaging customer experiences.
Predict, act, and win
Your customer data does more than record the past—it reveals the future. Know customers more deeply, anticipate their needs, and deliver campaigns that drive results and protect margins. With Klaviyo AI, you can:
- Identify churn risk and retention opportunities
- Know order frequency and predicted next order date
- Forecast customer lifetime value (CLV)
- Personalise campaigns based on actionable predictions
Grow with confidence
Effortlessly scale with Klaviyo, processing massive data volumes to deliver real-time, personalised experiences at every stage.
- Highly reliable infrastructure: Engineered to handle BFCM-level traffic and beyond, ensuring fast, real-time delivery of your messages.
- Proactive business performance monitoring: Track performance and get instant alerts on key metrics to prevent issues and keep campaigns running smoothly.
- Trusted data security and compliance: ISO 27001 certified, SOC 2 Type 2 audited, and designed to help you stay compliant with CCPA and GDPR, protecting your customer data.
Klaviyo Data Platform success stories
Paul Smith see spam rates decrese by 16.7%
DKNY receive 30% Klaviyo-attributed value from flows
Castore achieves 19.4% SMS click rate
Klaviyo Data Platform features
Gain a complete view of each customer’s behaviour across channels and touch points.
Target exactly the right people based on any number or combination of conditions.
Consolidate your data with 350+ instant integrations and powerful APIs.
Sync with your data warehouse for comprehensive analysis and storage of customer data.
Standardise and manipulate data for more advanced segments and personalisation.
Stay ahead of trends and catch potential issues early with alerts you can set in seconds.
Upgrade to unlock advanced data capabilities
Take your data to the next level with premium features like no-code data transformation, data warehouse syncing, and advanced analytics.
Customer data platform resources
Streamline your tech and boost CLV with Klaviyo
Understanding profiles in Klaviyo
Managing profiles, lists, and segments
Explore the rest of the B2C CRM
Frequently asked questions about CDP
A customer data platform (CDP) is a centralised system that unifies customer information from multiple sources, creating a single source of truth. By consolidating, structuring, and making data actionable, CDPs help businesses streamline marketing, service, and analysis efforts.
Klaviyo’s Data Platform goes beyond traditional CDPs by integrating data unification, advanced analytics, and real-time activation into one marketer-friendly solution. This simplifies workflows, saves time, and fosters deeper customer relationships.