Stryv builds a retention engine that makes every ad dollar go further
34x
Klaviyo ROI in 2025
24%
YoY growth in Klaviyo-attributed revenue in Q1 2026
54%
of Klaviyo-attributed revenue from automation in the last 12 months
Stryv is one of Southeast Asia's fastest-growing consumer electronics brands. Built around the idea that beautiful, affordable personal care products should be accessible to everyone, they sell hairdryers, shavers, and toothbrushes across 34 retail outlets, through 2,000 partner touchpoints, and into an estimated 600,000 households across the region. With three new products launching every month, growth is a constant. For the past five years, they've used Klaviyo to turn that growth into lasting customer relationships.
Learn how Stryv and Chronos Agency used Klaviyo to turn paid traffic into long-term relationships
Challenge
Stryv built their early business by scaling paid acquisition. Top-line numbers looked strong. But the customers that came through the door walked right back out after the first purchase.
"We really focused on just acquisition," says Roy Ang, co-founder and CEO of Stryv. "We used another CRM software for just a very simple blast to our database. There was nothing targeted for specific cohorts, for specific customer segments, for specific markets."
To make matters worse, acquisition costs were climbing. Every new customer was getting more expensive to win, and every existing customer who didn't come back was a compounding loss that the acquisition engine had to work harder to replace. Without a way to capture leads, nurture them through to purchase, and keep customers engaged after they bought, the business was stuck on a treadmill that only got faster and more expensive.
Solution
Stryv brought in Chronos Agency, a global retention agency with operations across 10 countries, to build their Klaviyo program from the ground up. Chronos started with the infrastructure — email, SMS, and WhatsApp channels — and then built out a full lifecycle architecture spanning pre-purchase lead capture, warm conversion, and post-purchase retention.
"Klaviyo facilitates customer relationships practically one-to-one, but at scale," says Josh Chin, co-founder and CEO of Chronos. "We're not able to pick up the phone and call hundreds of thousands of customers. Klaviyo makes that easy."
The speed of implementation was a meaningful advantage. Brands in the region often face onboarding timelines of 10 weeks or more with other platforms, plus significant cost. With Klaviyo, onboarding with support from Chronos took days.
The shift also changed how Stryv thinks about paid acquisition. When retention is working — when customers come back, spend more, and refer others — every dollar spent on acquiring a new one goes further. The treadmill slows down. That's the profitability equation Chronos was hired to solve, and Klaviyo is what made it executable at scale.
Strategy
Stryv and Chronos structured their Klaviyo program around a single guiding principle: capture more value from the traffic and customers already in the funnel. They do that with four tactics:
- Converting traffic into leads before pushing to purchase. Rather than relying on advertising to drive direct conversions, Stryv and Chronos built a lead capture engine that brings prospects into Klaviyo first, then converts them through welcome flows. That approach reduces pressure on paid acquisition and stretches each ad dollar further, and it’s effective: Flows drove the majority of Stryv’s Klaviyo-attributed revenue in 2025.
- Running post-purchase flows that grow with the product catalog. With three new products launching per month, Stryv needs every product to have a lifecycle behind it from day one. Post-purchase flows handle onboarding, education, and the nudge toward the next purchase. Because they're built to pull in new products dynamically, each launch automatically triggers the right sequence for the right customer without any manual effort. Those flows also give Stryv a low-cost way to test new categories: rather than spending on advertising to gauge interest in something new, they can surface it to their existing list first.
- Replacing batch-and-blast with lifecycle segmentation. Where Stryv once sent the same message to their entire database, they now reach each customer based on where they are in their journey — their behaviour, their channel preference, their purchase history. Klaviyo-attributed revenue from automated flows reached 54% of total in 2025, and Q1 2026 saw 24% YoY growth in Klaviyo-attributed revenue.
- Orchestrating across the channels customers actually use. In Southeast Asia, WhatsApp isn't a nice-to-have — it's where customers live. Over the next six months, Stryv is building out Klaviyo's WhatsApp capability to bring it into the same lifecycle architecture as email and SMS. The goal is to reach customers on the channel they're most likely to respond on, at the right moment in their journey, with the same personalisation and A/B testing discipline already applied across the rest of the program. "WhatsApp on Klaviyo is going to be game-changing," says Ang. "WhatsApp penetration in Southeast Asia is way higher than SMS in most markets. Being able to orchestrate it alongside email is extremely powerful."
For Roy, the shift from acquisition-first to a balanced retention and acquisition strategy has changed the economics of the whole business. "We've been growing top line revenue every year," he says. "If we tighten the knot on retention and keep our customers happy, we can go even further and faster."