Welcome to the omniverse

One platform. Every channel. Real results.

Email, text, push, now WhatsApp too. Klaviyo B2C CRM powers all your channels from one place, coordinated and optimised together for better engagement.

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The only CRM built for B2C

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Finally, one platform combining marketing, service, and analytics—for real-time personalisation, smarter decisions, and seamless growth.

Accelerating and optimising your success with Klaviyo AI

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Fueling growth for brands that don’t settle

"What I love most about Klaviyo is that it’s equally usable for a complete novice and an expert."

Becca Millstein

Co-founder and CEO, Fishwife

"The initial cost reduction was north of 40% all in, including IT hours and the cost of the subscription."

Anthony S.

VP of DTC ecommerce for home and outdoor division, Helen of Troy

"Having one unified customer profile, where everything about a customer is in the same place—it’s huge."

Katherine Cabe

Senior director of retention, AS Beauty Group

Inspiring your next move with insights and resources

What is a B2C CRM?

Learn what a B2C CRM is, and how it is different from traditional CRMs.

The B2C CRM playbook.

Build a B2C CRM strategy that transforms your customer experience and drives revenue.

Marketing automation in the consumer era.

Scale your personalisation efforts with marketing automation built specifically for B2C brands.

Marketing Analytics for B2C brands.

Go beyond performance reporting to get a clearer picture of your customer and what impacts their behaviour.

Unify your data.

Delight your customers.

Drive real growth.

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Klaviyo B2C CRM is your unified platform for building smarter digital relationships.