Live Training

Learn marketing tactics and techniques and grow your Klaviyo expertise with our live training series.

Upcoming

Join the Klaviyo team live to expand your email marketing and Klaviyo expertise.
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December 3rd, 2020 at 2:00 PM Eastern Time

If you’re only focused on peak and holiday season marketing, you’re doing it all wrong. Your acquisition costs are will be higher, your time is going to be cut short, and over time, you’ll find you’ll see diminishing returns.

In this training, we’ll teach you the benefits of off-season marketing and how to:

  • Cut acquisition cost
  • Grow your subscriber list
  • Engage your current subscriber list
  • Increase your share of voice
  • Register

    December 10th, 2020 at 10:00 AM Eastern Time

    Do you have your high engagement flows active and ever thought, “What could I do next to improve them”? Look no further! Flow splits can transform how you engage with subscribers to increase your revenue.

    Join us on December 10th at 10 AM ET for a live training. In this session, you’ll learn three new impactful strategies:

  • Personalize Abandon Cart based on subscriber history plus checkout value.
  • Use product categories to send curated Browse Abandonment messages.
  • Check for SMS Consent to deliver your first text in the Welcome Series.
  • Register

    December 17th, 2020 at 10:00 AM Eastern Time

    In our fifth and final installment of the BFCM Bootcamp series, we are joined by Parkfield Commerce, where we’ll discuss how to retain your newly acquired subscribers from this Holiday season and turn them into 2021 repeat customers.

  • Using Klaviyo’s newest to be announced product release
  • A/B Testing to optimize your Customer Lifetime Value
  • Aproaching Gifters vs True Customers
  • Increase your share of voice
  • Register

    Recorded sessions

    Watch on your schedule with recorded training sessions.


    Klaviyo Master Class - Breaking Up Is Hard To Do

    We get it. You’ve got this big list of users in Klaviyo and you are hesitant to suppress any users, even if they haven’t opened or clicked on any of your emails in a while. But breaking up with inactive users can help increase your engagement rates and help you have a deeper understanding of your ideal customer profile.

    But not all inactive subscribers are created equal — how do you make sure you are reaching out to customers who may re-engage?

    Watch this helpful session on win-back flows, sunset flows, and automating your inactive user suppression (and why you should be doing all three!)

    Watch the Replay

    With much of the world entering shelter-in-place, the food & beverage industry has seen a rise in demand for delivery. Join us during this session as we break down a few brands that deliver exceptional customer experiences and are capitalizing on the recent shift in consumer behavior.

    Watch the Replay

    Many people are currently at home with more time for working on projects and a need to entertain themselves or their children. The Toys and Hobbies industry has seen a rise in demand for products to keep everyone occupied. Join this Klaviyo: NOW session for best practices from different brands during this time.

    Watch the Replay

    Looking to add another layer of personalization to your emails? Interested in leveling up your segmentation? This session is for you! We’ll cover:
    -Our favorite segmentation features
    -Why segmentation is so important for your ROI with Klaviyo
    -10 Segments you should be using today

    Watch the Replay

    Best Practices for Health and Beauty

    May 14, 2020 at 01:00 PM Eastern Time

    Health & beauty routines have changed drastically for some, with extra attention paid toward self-care in our current, remote lifestyles. Some health & beauty brands embrace this new normal. Learn how these brands are adopting strategies to strengthen their relationship with their customers and better cater to their evolving preferences and care needs.

    Replay Coming Soon!

    Best Practices for Apparel and Accessories

    Despite all the changes that have come with the effects of the coronavirus, email continues to be an effective channel for apparel & accessories brands to drive engagement and conversions with their customers. This session covers best practices for apparel & accessory brands as they pivot to respond to opportunities in the market

    Watch the Replay

    Klaviyo: NOW Being human and transparent in brand communications

    In this unprecedented time, bringing authenticity and transparency to your brand communications will help you better communicate with your prospective customers and customers. Learn how to optimize your communication to develop better connections and engagement with your owned marketing channels.

    Watch the Replay

    Transitioning from Brick and Mortar to online ecommerce

    With much of the world entering shelter-in-place, businesses everywhere with brick and mortar locations are transitioning their business online. This session will help customers who are new to email marketing or transitioning from mostly in-person sales to online sales optimize their use of Klaviyo.

    Watch the Replay

    Klaviyo NOW: Key segments to engage

    During these unprecedented times, many marketers are wondering if they are reaching out to the right people, at the right time, with the right message. Join us in the first part of an interactive series where we will outline the optimal segments to engage with email marketing.

    Watch the Replay

    Klaviyo NOW: Subject lines and content best practices

    During these unprecedented times, many marketers are wondering if they are reaching out to the right people, at the right time, with the right message. Watch the second part of an interactive series where we will outline the best practices for subject lines and content during COVID-19.

    Watch the Replay

    Klaviyo NOW: Creating buying guides for conversion

    During times of extreme shifts in buyer behavior, companies that focus on helping, rather than selling are seeing more success in their conversion rate. This session will give you best practices for creating and sending helpful guides for items that make customer’s lives easier. This is a fantastic way to help your customers and be a trusted partner.

    Watch the Replay

    Klaviyo NOW: Customer Acquisition best practices

    During these unprecedented times, many marketers are wondering if they are reaching out to the right people, at the right time, with the right message. Join us in the third part of an interactive series where we will identify new methods and best practices in customer acquisition to ensure your top of the funnel practices are optimized.

    Watch the Replay

    Klaviyo NOW: Trendspotting Businesses taking their services viral

    Selling virtual services in addition to physical goods can help expand your market offerings in a time of social distancing. Join us for this interactive session where we will share and help brainstorm supplemental virtual service ideas.

    Watch Now

    Klaviyo NOW: Guide to Building Your Brand Voice

    During this time of social distancing, people are looking for entertainment and connection. Open rates are high for many marketers, giving a unique opportunity to engage your customers, build community, and encourage customers to share on social media – leading to a greater brand presence and awareness.

    Watch the Replay

    Klaviyo LIVE: Health Check-Transactional Emails

    Helping your customers understand the status of their purchase can help you effectively set expectations and build strong customer relationships. Learn how to implement back in stock notifications to help drive conversions for items that may be impacted by supply chain or shipping delays.

    Watch the Replay

    Klaviyo NOW: Optimizing Your Local Business

    In changing times, owning your marketing is key to long-term success. Join us to learn how to optimize your customer engagement to bring more of your transactions from 3rd party platforms to your owned marketing channels.

    Watch the Replay

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