WorkwearHub Drives 119x ROI Through Email & SMS with Klaviyo

27%

of total ecommerce revenue attributed to Klaviyo in H1 2025

119x

Klaviyo ROI in H1 2025

34%

YoY increase in total revenue in H1 2025

WorkwearHub was founded in 2012 on the Gold Coast, Australia, and has since become a leading retailer for workwear, including safety gear, footwear and accessories. What started as a pure ecommerce brand evolved into a multichannel retailer with the launch of WorkwearHub’s store in 2021. The business continues to grow, supported by a personalised customer experience created with Klaviyo.

Learn how Australia’s leading workwear retailer built a proactive, omnichannel retention engine with Klaviyo’s B2C CRM

Challenge

WorkwearHub’s customers buy work gear based on a genuine need, not impulse, and they also tend to repurchase every 12–18 months — longer than a typical ecommerce cycle. Given the infrequent nature of purchasing, the team needed a way to maximise revenue from every order, and stay top-of-mind in the long term with a personalised, consistent and memorable experience.

That became much harder when WorkwearHub switched their SMS marketing from Klaviyo to other providers to optimise spending with messaging channels. Managing messaging from separate platforms created a non-centralised source of truth for customer data, which held the team back from delivering clear, cohesive communications that they could personalise according to customer behaviours and preferences.

Solution

WorkwearHub addressed these challenges by moving SMS back over to Klaviyo, adding Klaviyo Reviews pre-built integrations with Shopify and Meta and Google Ads to the mix.

“One reason we moved SMS back to Klaviyo is because of Klaviyo’s customer support team, which is one of the most elite I’ve ever worked with,” says Amy Walsh, marketing manager at WorkwearHub. “Any time we need anything, their support team are quick to give us a solution and work with us to achieve what we need to.”

With email, SMS, and reviews under one roof in Klaviyo, WorkwearHub has been able to quickly and easily segment customers based on their intricate traits and their behaviours around purchasing, browsing and engagement. The team now uses those insights to personalise communications quickly and easily at scale. Crucially, the day-to-day lives of the small marketing team have become much easier, with less manual work and more time to dedicate to campaign ideas.

Strategy

As a result, in H1 2024, WorkwearHub achieved a phenomenal 119x ROI. And in H1 2025, they saw Klaviyo generate 27% of total ecommerce revenue. The team puts these results down to:

Informing product bundling and offers: Data from Shopify feeds into Klaviyo and helps the team identify products customers buy together (for example, two specific items). Using this information, the team then create ‘tradie packs’ on the website to encourage higher average order values from single-item customers.
Running effective campaigns during peak major sales: During their end-of-financial-year and Black Friday sales, WorkwearHub sends multiple email and SMS campaigns per day, with audiences segmented by those who favour particular brands and those who favour particular products. These are then complemented by Klaviyo-data-driven targeted ads from Google and Meta to customers who show preferences for specific brands.
Offering superior customer service: WorkwearHub’s customer service team uses Klaviyo’s reviews data to proactively resolve product issues mentioned in reviews, providing high-touch assistance (e.g., warranty support) before issues escalate.

# WorkwearHub achieves 119x ROI in H1 2025 with Klaviyo **27%** of total ecommerce revenue attributed to Klaviyo in H1 2025 **119x** Klaviyo ROI in H1 2025 **34%** YoY increase in total revenue in H1 2025 [WorkwearHub](https://www.workwearhub.com.au/) was founded in 2012 on the Gold Coast, Australia, and has since become a leading retailer for workwear, including safety gear, footwear and accessories. What started as a pure ecommerce brand evolved into a multichannel retailer with the launch of WorkwearHub’s store in 2021. The business continues to grow, supported by a personalised customer experience created with Klaviyo. ### Learn how Australia’s leading workwear retailer built a proactive, omnichannel retention engine with Klaviyo’s B2C CRM ## Challenge WorkwearHub’s customers buy work gear based on a genuine need, not impulse, and they also tend to repurchase every 12–18 months — longer than a typical ecommerce cycle. Given the infrequent nature of purchasing, the team needed a way to maximise revenue from every order, and stay top-of-mind in the long term with a personalised, consistent and memorable experience. That became much harder when WorkwearHub switched their SMS marketing from Klaviyo to other providers to optimise spending with messaging channels. Managing messaging from separate platforms created a non-centralised source of truth for customer data, which held the team back from delivering clear, cohesive communications that they could personalise according to customer behaviours and preferences. ## Solution WorkwearHub addressed these challenges by moving SMS back over to Klaviyo, adding Klaviyo Reviews pre-built integrations with [Shopify](https://marketplace.klaviyo.com/en-us/apps/01h3z8tkt4fdj8yzwenj89077h/) and Meta and Google Ads to the mix. “One reason we moved SMS back to Klaviyo is because of Klaviyo’s customer support team, which is one of the most elite I’ve ever worked with,” says Amy Walsh, marketing manager at WorkwearHub. “Any time we need anything, their support team are quick to give us a solution and work with us to achieve what we need to.” With email, SMS, and reviews under one roof in Klaviyo, WorkwearHub has been able to quickly and easily segment customers based on their intricate traits and their behaviours around purchasing, browsing and engagement. The team now uses those insights to personalise communications quickly and easily at scale. Crucially, the day-to-day lives of the small marketing team have become much easier, with less manual work and more time to dedicate to campaign ideas. ## Strategy As a result, in H1 2024, WorkwearHub achieved a phenomenal 119x ROI. And in H1 2025, they saw Klaviyo generate 27% of total ecommerce revenue. The team puts these results down to: - **Informing product bundling and offers: **Data from Shopify feeds into Klaviyo and helps the team identify products customers buy together (for example, two specific items). Using this information, the team then create ‘tradie packs’ on the website to encourage higher average order values from single-item customers. - **Running effective campaigns during peak major sales: **During their end-of-financial-year and Black Friday sales, WorkwearHub sends multiple email and SMS campaigns per day, with audiences segmented by those who favour particular brands and those who favour particular products. These are then complemented by Klaviyo-data-driven targeted ads from Google and Meta to customers who show preferences for specific brands. - **Offering superior customer service:** WorkwearHub’s customer service team uses Klaviyo’s reviews data to proactively resolve product issues mentioned in reviews, providing high-touch assistance (e.g., warranty support) before issues escalate.