Creating marketing assets

Assisting customers 24/7/365

Reaching more customers

Anticipating customer needs

Optimising performance

1. Create marketing plans and campaign assets in minutes

In 2024, Gartner research found that 57% of marketers felt that skill gaps and training would be the “most significant talent-related obstacle” to achieving strategic priorities.

For small business owners and marketers who have to juggle many roles, every new skill often means adding another line item to the budget for an extra team member or contractor.

This is where AI can come in to help plug skill gaps in marketing strategy, asset creation, and content repurposing. Instead of hiring more people for your team, you can use AI to:

Create marketing strategies

For small teams, it’s important that this starting point is as close to complete as possible. All-purpose AI tools may not be enough, but what can really help is an AI marketing agent trained on your brand voice, industry benchmarks, and past performance.

An AI marketing agent can analyse your website and create a custom marketing strategy, complete with always-on flows, sign-up forms, and ready-to-launch campaign drafts.

You may still want to review the output, but when you know you’re getting a marketing strategy that was built based on your brand and not someone else’s, you won’t need to make as many adjustments.

AI for small business marketing example:A small fitness apparel brand wants to double down on a running-focused marketing strategy, but they’re not sure where to start. An AI marketing agent analyses the brand’s website and the current state of the running industry to develop a complete strategy: educational content to build trust with beginner runners, abandoned basket flows that highlight the unique features of their gear, and sign-up forms tied to major running events such as the Boston Marathon.

Generate on-brand content

Whether you’re running holiday campaigns, flash sales, or personalised customer touchpoints, an AI marketing agent can quickly generate on-brand content that keeps up with always-on demand.

Use an AI marketing agent and other generative AI features to create:

• Email campaigns and flows:An AI marketing agent can help you create emails for newsletters, promotional campaigns, and basic automations that match your business goals and seasonal trends. It can also help you reach recipients at the best time, with content personalised to their preferences and browsing behaviour.
• Text message campaigns and flows:Use AI to draft action-focused texts for time-sensitive promos, order updates, or customer service chats. With AI-powered channel affinity, you can reach people via text message first if that’s how they prefer to interact with your brand.
• Responses to reviews: AI can help you craft thoughtful, personalised replies to both positive and negative reviews, showing that you value customer feedback.
• Advanced flows: Describe what you want in plain language, and watch AI build multi-step, multi-message, cross-channel automated flows with triggers, time delays, and conditional splits.
• Attention-grabbing subject lines: Use AI to create compelling subject lines that boost open rates by tailoring the copy to your brand voice and audience.

AI for small business marketing example: Svenfish uses AI to analyse subject lines that have previously performed well and give the Svenfish team concise inspiration to keep their email marketing fresh. The seafood brand made 82% of YTD ecommerce revenue with emails that used at least one AI feature.

Edit, repurpose, and optimise content

According to Klaviyo’s 2025 online shopping report, 77% of omnichannel consumers regularly shop across 3–4 channels. That means small businesses like yours can no longer afford to be on just one or two channels. You don’t need to be everywhere, but you need to be where your customers are.

AI can help small businesses meet this expectation without hiring more staff. For example, you can use AI to:

• Photo remixing:An AI photo editing tool can more quickly adjust an image’s size, visual elements, or background to suit a specific channel or season.
• Copy variations:Generate multiple versions of the same message with different tones, lengths, or calls to action, so you can test what works best with your audience.
• Further fine-tuning:An AI marketing agent can track trends, run tests, and automatically refine your targeting and messaging across different channels.

AI for small business marketing example:Let’s say a pet supply shop wants to run their first Black Friday promotion via text message, but they don’t have the resources to stage a new product shoot. The brand can take the photos they used for their National Dog Day summer email campaign, modify the background for the holidays, and tweak the size to fit a text message campaign—all with simple prompts instead of having to learn Photoshop.

2. Offer 24/7/365 shopping assistance

Customer support often goes hand in hand with marketing. According to Klaviyo’s 2025 state of B2C marketing report, 75% of marketers say customer service makes up more than 10% of their role.

When you’re running a small business with limited resources, AI can help you respond to customer questions quickly. Klaviyo’s 2025 AI Shopping Index found that 68% of consumers actually prefer AI assistants over humans to get instant answers from brands, and 56% prefer AI for personalised product recommendations.

When they’re drawing from your customer data and product catalogue, AI customer agents are well equipped to handle a certain level of personalised customer service, and can even nudge people towards making another purchase.

Here’s how an AI customer agent can help deliver fast, personalised, and on-brand experiences for customers:

• Personalised recommendations: AI agents can offer real-time product suggestions based on customers’ browsing behaviour, past purchases, or stated preferences.
• Purchasing assistance: AI agents can help customers while they shop, answering questions about colours, sizing, and more, and making it easy for them to add items to their shopping basket without leaving the conversation.
• After-sales support: AI agents can help settle questions about order status, delivery timings, return policies, subscription matters, and other transactional issues any time of the day.
• Support escalation: When a customer needs help from a person, AI agents can pass the conversation to a human agent with all the context kept intact.

AI for small business marketing example: When natural fragrance brand Happy Wax rolled out an AI customer agent, over 50% of support conversations handled by the agent were fully settled without the service team stepping in, all within 90 days. Customers got fast replies, and the Happy Wax team could focus on more high-touch interactions.

3. Reach better customers across more channels

Small businesses can’t afford to waste marketing dollars on broad campaigns. Reaching more customers is important, but reaching more of the right customers is how small brands can compete.

Here are a few ways AI can help brands zoom in on the shoppers most likely to complete a purchase by reaching them through the channels they actually use:

Find niche audiences within your audience segments

AI can help you build segments using plain language prompts. For small businesses, this is important for scaling up. The more complex the segment, the more relevant the marketing message. Without AI, finding and creating those segments can take time you might not have.

AI for small business marketing example: Luxury blanket brand Saranoni uses AI to create postcode-based segments for messaging that changes based on a customer’s location. This saves them 10–30 minutes per segment compared to manually constructing each segment.

Reach customers on their preferred channel at the right time

While some people love email, others prefer text messaging or mobile push notifications. AI can figure out which channel each customer prefers, so you can reach people where they’re most active. This is important for cutting down message fatigue and boosting engagement.

AI for small business marketing example: Drinkware brand Corkcicle wanted to make sure customers received relevant messages on the best channels ahead of BFCM. The brand now uses AI to target campaigns based on channel engagement, and their most efficient segment is now customers who prefer email and have engaged in the last 90 days.

4. Anticipate customer needs with predictive analytics

For small businesses, every customer counts—and keeping them matters more than ever.

Predictive analytics can help brands with retention by showing them which customers are at risk of churning or likely to buy soon. With this kind of insight, smaller brands can be more proactive with their marketing efforts instead of always reacting after the fact.

Here’s how small businesses can use AI-powered predictive analytics to drive retention and keep customers loyal:

• Identify at-risk customers.AI analyses engagement patterns, purchase frequency, and more to predict which customers might be losing interest and how likely they are to churn. With this information, you can send out offers or re-engagement campaigns before customers are lost to a competitor.
• Reach out to VIPs with special offers.Identify VIPs based on predicted lifetime value or average order value, then trigger personalised outreach like special offers, early access to new products, or recommendations based on their buying history.
• Use expected next order dates to encourage repeat purchases.When you can predict when a customer is most likely to buy again, you can send an offer that nudges them to buy sooner.
• Predict recurring purchases.If a customer often buys two or more of the same product, offer them the option to subscribe and save with a discount.

AI for small business marketing example: Using predictive analytics, personal care brand Every Man Jack found that the best times to send replenishment flows were slightly before or after each customer’s unique predicted next order date. Within 90 days, Every Man Jack generated 12.4% of Klaviyo-attributed revenue using predictive analytics segments.

5. Optimise your marketing efforts

According to Klaviyo’s recent AI trends report, 84% of marketers agree that AI does the heavy lifting for them so they can focus more on valuable work.

By trying out different approaches and analysing what works, AI optimisation tools save you from doing manual testing while improving your customer touchpoints.

Here are a few key ways AI can optimise your marketing efforts:

• Review sentiment analysis: AI can spot patterns in your reviews by analysing feedback over certain periods and grouping reviews by topics like customer service or how well the product fits your needs.
• Personalised A/B testing: To send the best email or SMS, run a smart A/B test that uses AI to send the version that’s most likely to resonate with each individual customer.
• Form display optimisation: AI tests multiple versions of your web form to find the display timing that converts best, then automatically picks the winning version and puts it live.

AI for small business marketing example: Skincare brand Tata Harper used AI to test 20 variations on placement and timing across their desktop and mobile sign-up pop-ups. In the 30 days after the winning versions went live, form submissions jumped by more than 65% compared to the 30 days before testing.

Ramp up your marketing efforts with K:AI (Klaviyo AI)

AI is multiplying what small business owners can accomplish with their marketing efforts. The same sophisticated strategies that enterprise brands use are now accessible to businesses of every size.

K:AI (Klaviyo AI) powers built-in agents that use your customer data in Klaviyo B2C CRM to plan and launch marketing strategies, personalise every message, and resolve customer requests from one platform.

With Klaviyo, you get access to:

• Klaviyo Composer - AI marketing agent:Create marketing plans, campaigns, flows, sign-up forms, and on-brand content, and automatically improve results without needing briefs or prompts.
• K:AI Customer Agent:Launch your brand’s always-on AI assistant to recommend products, convert customers, and resolve questions across web chat, email, SMS, and WhatsApp.
• Other personalisation features: Use features like AI-powered channel affinity, predictive analytics, and personalised product recommendations to create unique experiences for every shopper.

Small businesses need to meet customer expectations and compete with fewer resources. K:AI builds launch-ready campaigns, answers customer questions 24/7, and helps you sell more by personalising every interaction.