The AI-first B2C CRM built for you
Klaviyo B2C CRM brings together your marketing, service, and analytics in a single platform. Powered by the Klaviyo Data Platform and Klaviyo AI (K:AI), it’s faster and easier than ever to create personalized, lasting customer relationships.
What is B2C CRM?
Everything you need to build lasting customer relationships
Meet K:AI, AI that does the work
Grow faster with agents—powered by your data, right where you already work. You take the lead, AI does the rest.
K:AI Marketing Agent
Start fast with Marketing Agent. Simply enter your URL and the agent instantly creates launch-ready, on-brand campaigns, flows, and sign-up forms. Then, it keeps learning and improving with new campaigns and ideas—no prompts needed.
K:AI Customer Agent
Solve customer problems and sell 24/7 with Customer Agent. Up and running in minutes, it answers questions, resolves issues, recommends products, and starts returns (coming soon)—and when needed, hands off to a live agent with full context.
Personalisation that scales
Personalise every customer interaction effortlessly with over 40 built-in AI tools, so you’re always sending the right message, at the right time, on the right channel, for every customer.
Klaviyo Marketing
Connected omnichannel experiences
Create omnichannel campaigns and automated flows seamlessly across email, SMS, WhatsApp, mobile push, and reviews in a single platform.
Data-powered personaliaation
Push your data further with the marketer-friendly Klaviyo Data Platform that makes granular segmentation and hyper personaliaation a breeze.
AI-powered optimiaation
Improve performance with Klaviyo AI (K:AI), from optimising sign-up forms to knowing what clicks with advanced A/B testing.
Built for faster growth
Start fast with K:AI Marketing Agent, which sets up your essential campaigns and flows for you in just minutes, and empower your team with hundreds of pre-built templates and flows for every occasion.
Klaviyo Service
Service + marketing = better together
With a single platform for both your marketing and service, you have all the data you need for personalised support and marketing.
A personalised on-site destination for your customers
Customer Hub makes it quick and easy to track an order, start a return, talk to an agent, or even discover their next purchase, all on their own, all in one place.
A 24/7 AI agent to assist your customers
K:AI Customer Agent is your brand’s conversational AI agent that automatically answers questions and helps customers discover new products —available on SMS, web chat, and email (beta).
An AI-powered workspace for service teams
Klaviyo Helpdesk empowers your service team to resolve issues faster, personalise at scale, and turn service into a revenue driver.
Klaviyo Analytics
Keep an eye on performance
With pre-built and custom reports and dashboards, it’s easy to spot where to improve or where to double down.
Predict and personalize at scale
Create smarter segments with RFM analysis, and gain purchase insights for timely personalised product recommendations.
Know what’s working across all channels
From first click to repeat purchase, track attribution for every interaction across channels, segments, and seasons—so you always know what’s driving results.
Turn insights into action
With industry benchmarks, funnel analysis, and recommendations, know where to focus your efforts to iterate and improve.
Klaviyo Data Platform
Unified customer profiles
Capture every interaction across marketing and service channels to build complete customer profiles for ever more precise segmentation and personalisation.
Instant activation, endless opportunities
Always be winning with marketer-friendly insights you can act on in real-time—no technical expertise required.
Enrich your data with AI
Klaviyo AI provides insights that help you focus your efforts, from predicting churn and order dates to forecasting spending habits.
Put your data to work, faster
Create segments that update in real time, connect your data across your tech stack with pre-built integrations, and sync segments with paid ads audiences to enhance your ad campaigns.
WhatsApp, now in Klaviyo
The #1 global messaging app is now on the Klaviyo platform. Drive faster growth with more personalised, interactive marketing and support conversations, powered by all your data.
What’s New
Check out the latest and greatest AI-powered features to help you grow smarter and faster across Klaviyo B2C CRM.
350+ integrations and APIs
Easily connect Klaviyo B2C CRM with your entire tech stack— including platforms for ecommerce, shipping, loyalty, advertising, and more—using out-of-the-box integrations and flexible APIs.
The B2C CRM for relationship-driven brands
“We see Shopify as our e-commerce hub, and we see Klaviyo as our customer CRM hub. That way, our dev team and our marketing team only need to know two core systems. It just makes processes go faster.”
– YuJin Yong, VP of digital, Daily Harvest
“Klaviyo flows are efficient conversion tools that ensure emails really align with people’s interests and their actions on the website. ”
– Griffin Hawkinson, Director of CRM and loyalty, AM Retail Group
“Having everything in one place is a game changer. Everything is just so much more tailored to the customer, which then increases loyalty, increases purchase frequency, and will also affect our lifetime value.”
– Rachel Fagan, VP of marketing
Learn more about B2C CRM
What is B2C CRM?
Discover the difference between a CRM for B2C and B2B.
The benefits of an ecommerce CRM
Learn why ecommerce brands should use a CRM.
The definition of a CRM
Learn what a CRM is with our marketing glossary.
B2C CRM FAQs
A B2C CRM, or business-to-consumer customer relationship management system, is software designed to help businesses manage their interactions with individual customers.