Boody unifies channels in Klaviyo to deliver 87× ROI

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Boody is an Australian sustainable bamboo apparel brand, known for soft essentials that are as kind to the planet as they are to your skin. Founded on a mission to make comfort the new standard, Boody has grown into a global business spanning Australia, the United Kingdom, and the United States. Boody uses Klaviyo to connect its channels, unify its customer data, and power sustainable growth across regions.

Learn how Boody uses Klaviyo to connect data, channels, and audiences for scalable growth

Challenge

As Boody expanded across three key markets, managing customer engagement became complicated. With multiple tools powering email, onsite forms, and paid media, data lived in silos and campaign execution was time-consuming.

“Our audience is broad and global, but we still want every message to feel personal,” says Suhani Jain, digital marketing manager at Boody. “Before Klaviyo, it was difficult to see the full customer journey or to act quickly on insights.”

The team wanted to understand how customers browse, abandon, and buy, and then use that information to communicate more personally across channels. Without a unified view of the customer, they struggled to connect campaign insights to product performance or identify what was driving retention and revenue.

Boody identified the need for a single, all-in-one platform that could handle sophisticated segmentation, consolidate data across storefronts, and simplify multi-market execution.

Solution

Boody chose Klaviyo to unify customer data, channels, and communications across its Australian, UK, and US storefronts.

“Klaviyo gives us a central view of how customers interact with Boody across every channel,” says Jain. “It integrates seamlessly with our tech stack, so we have a true all-in-one tool instead of juggling multiple platforms and systems. From email and onsite to paid audiences and reporting, everything lives in one place.””

The switch provided complete visibility into the customer journey, from first browse to repeat purchase, while significantly reducing manual work. Within weeks, Boody was running personalised omnichannel campaigns, connecting Meta and Google audiences directly to Klaviyo, and measuring product-level performance with ease.

“When we connected Meta and Google with Klaviyo and saw leads flow directly into segments and flows, that was the game changer,” Jain explains.

Klaviyo has since become a shared resource across the business. Brand, creative, and e-commerce teams all use the platform daily for audience insights and campaign learnings, aligning the wider business around the same customer data.

Strategy

Boody uses Klaviyo to personalise communication and scale efficiency across global markets. By connecting data across email, SMS, onsite forms, and paid channels, the team can act faster, communicate more meaningfully, and grow retention and revenue.

• Scaling global execution with cloning and universal blocks: Using Klaviyo Portfolio, Boody manages its three Shopify storefronts from a central dashboard, saving hours each week. The team can clone campaigns, flows, and pop-ups across markets, while universal blocks let them update design elements once—like headers or footers—and see the changes instantly reflected everywhere. This setup ensures global consistency, reduces manual work, and keeps every region aligned on messaging and brand experience.
• Connecting paid to lifecycle with pre-built integrations: Boody’s lead generation ads on Meta and Google now sync directly with Klaviyo, which means they can trigger a relevant flow at sign-up and make sure new leads receive the right messages straight away. This integrated setup removes manual data transfers, shortens the time to first purchase, and gives Boody clear visibility into attribution across touchpoints.
• Driving retention with data-driven flows: Foundational automations such as welcome, browse abandonment, abandoned cart, post-purchase, and win-back campaigns keep customers engaged and generate consistent revenue in the background. A dedicated win-back flow has become a key driver of retention, contributing to a 10 per cent period-over-period increase in retention rate over the past year.

“Cloning campaigns and universal blocks across our three storefronts has been a massive time-saver,” says Jain. “It has helped us stay consistent globally while freeing up time to focus on strategy and growth.”

Together, these strategies have made Klaviyo the backbone of Boody’s global marketing ecosystem. With email, onsite, paid, and now SMS all connected in one platform, the team can act faster, scale smarter, and deliver consistent, personalised experiences across every market.

Klaviyo is truly an all-in-one tool. It lets us communicate smarter, act faster, and connect every team around the same customer story.