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Lifecycle flows

Find underperforming flow messages to cut or optimize

Find which flow messages are underperforming so you can quickly cut or optimize them.

Mariel Bacci-Kilroy — COO, Sticky Digital
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For every live flow in this account, pull the last 90 days of performance at the message level rather than the flow level. For each message give me its position in the sequence, the delay before it, recipients, open rate, click rate, placed order rate, and revenue per recipient. Then identify which individual messages earn less than a fifth of the revenue per recipient of the best message in their own flow, which flows lose the most people between message one and message two, and which flows have not been edited in more than 6 months. Rank the fixes by revenue opportunity. Do not recommend adding new messages until the underperforming existing ones are named.
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