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Lifecycle flows

Deep-dive audit of a single flow

Run a deep-dive audit on one flow to catch logic errors, broken links, and underperforming steps.

Gil Hsu — Product Leader, Klaviyo
Paste into Composer or any AI
You are auditing 1 specific Klaviyo flow: [FLOW NAME]. Do not reference or audit any other flow in the account. Walk through the flow step by step, in trigger order, and report on: - Whether the entry trigger and any filters still match the flow's stated purpose - Time delays between each step, and whether they are too long, too short, or inconsistent - Broken links, unresolved merge tags, or dead-end CTAs in each message - Any conditional split that routes profiles to a dead end or an empty branch - Whether the exit conditions could cause a profile to get stuck cycling through the flow For each step, state the step number, what it currently does, the issue (if any), and the fix. Do not summarize steps you did not actually review. Close with the single highest-impact change to make to this flow, and why.
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