Mailchimp’s Integration with Shopify: What You Need to Know

Today, Mailchimp announced that they’re no longer in the Shopify App Store and their Shopify integration will stop working May 12, 2019, or sooner.

If you’re a Shopify merchant using Mailchimp, this announcement probably comes as a big surprise. While Mailchimp’s relationship with Shopify is ending, we’re not going anywhere. Over 100,000 Shopify merchants have integrated their stores into Klaviyo and grown their businesses with insights from both platforms working together. We’re committed to building a great experience for all Shopify merchants, whether you’re just starting out or scaling up millions of customers.

Our mission is simple – to empower all businesses to grow faster. We believe merchants shouldn’t settle for sending emails or getting opens, they should expect marketing software that drives sales. In the end, that’s all that matters. For years, Shopify’s been a great partner in building an integration and features that allow merchants to do just that and we’re excited to keep helping entrepreneurs and the fastest growing brands grow.

If you’re a Mailchimp user and switching, here’s what to expect when you join Klaviyo:

You are joining a large community of over 100,000 merchants like Bonobos, Brooklinen, Chubbies, and Taylor Stitch who have all grown using Klaviyo. Our experience working with growth focused brands drives a unique approach to segmentation, product recommendations, and expected date of next purchase, all designed to help you grow. In fact, over 4,900 Mailchimp customers switched over to Klaviyo last year and saw an average increase of over 45% in total store revenue.

With Klaviyo you can host your signup forms and landing pages, sync customers and subscribers to advertising audiences, send newsletters and automate flows from our library, like:

  • Abandoned Cart
  • Browse Abandonment
  • Customer Win-Back
  • Post Purchase Followup
  • Welcome Series
  • Order Confirmation
  • Shipping Confirmation
  • Happy Birthday
  • Anniversary
  • VIP Customers
  • Back in Stock

Using our one-click integration countless Shopify stores have migrated from Mailchimp to Klaviyo quickly and effortlessly. So getting started with Klaviyo is fast and easy.  In minutes we have you up and running, sending your first newsletter, launching a campaign and earning more with targeted automations.

If you’re ready to get going you can read our guide on switching from Mailchimp to Klaviyo or, if you have questions, you can give us a call.

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  • If their Shopify integration is anything like the shambles that their Bigcommerce integration was then I’m not surprised it is shuttering – no matter what the accusations are from MailChimp about it being data protection related.

    Shopify’s statement of “Over the past 18 months, Shopify has had growing concerns about Mailchimp’s app because of the poor merchant experience…” probably holds true from my personal experience.

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