AI SMS marketing
Optimise and personalise your SMS marketing with AI
What is AI SMS?
AI SMS is the use of artificial intelligence to automate, personalise, and optimise SMS marketing and transactional campaigns. Unlike traditional SMS blasts where every subscriber gets the same message, AI-powered SMS marketing can help tailor each text to individual customers by creating content, choosing recipients, or picking the best A/B test variant for recipients to receive.
By leveraging AI, businesses can generate high-converting SMS content, predict customer behaviour, and streamline engagement—all while maintaining a human touch.
Why does AI SMS marketing matter for marketers?
AI is so important in SMS because it combines the reach of one of the most immediate and engaging marketing channels with the intelligence and efficiency of AI. More and more marketers are embracing AI content creation and predictive insights to meet these expectations.
AI SMS campaigns consistently outperform manual ones because they deliver messages that align with each customer's behaviour and preferred timing. Done right, AI SMS isn't just efficient—it can turn a one-time buyer into a long-term customer.
Why choose Klaviyo for your AI SMS marketing?
1. Unified data and AI for deeper personalisation
Klaviyo's built-in customer data platform brings all your customer insights—like purchase history and browsing behaviour—into one place, powering AI that helps you target with precision. This allows you to deliver highly personalised SMS messages based on real-time behaviour and predicted needs.
Here are two Klaviyo AI features that make gathering data and creating personalised SMS experiences easier:
– Predictive analytics: Forecast key behaviours like next order date or churn risk to send smarter, more timely text messages.
– Segments AI: Instantly build detailed audience segments from a simple prompt, making personalisation faster and easier.
2. AI-assisted content and campaign creation
Klaviyo makes it easy to launch SMS campaigns and automations with AI tools that handle the heavy lifting—from writing copy to building automated flows. Even small teams can move fast, creating high-quality, on-brand content without coding or complex set-up.
Here are two Klaviyo AI features that make content and campaign creation fast and easy:
– SMS assistant: Instantly create copy for your SMS campaigns, and analyse real-time insights to improve performance.
– Flows AI: Describe your goal and get a ready-to-run, multi-step SMS flow that you can customise—no manual set-up needed.
3. Continuous optimisation through AI
Klaviyo AI doesn't just help you launch campaigns—it helps you improve them over time. With built-in testing and real-time optimisation, your SMS strategy gets smarter with every send, without constant oversight.
Here are two Klaviyo AI features that help marketers optimise their campaigns:
– A/B testing: Test message content and let AI automatically choose and apply what performs best for each segment.
– Personalised campaigns AI: Deliver the most effective SMS variant to each individual customer—ensuring everyone gets the message most likely to convert.
Key features of Klaviyo's AI SMS marketing
Feature | Description | Available on Klaviyo |
|---|---|---|
AI-driven insights & targeting |
Predictive analytics: Forecast customer behaviour (e.g., next order date, churn risk) to inform more targeted messaging.
Segments AI: Build complex audience segments from simple descriptions, and quickly target precise groups based on behaviour or traits.
| |
AI-assisted content creation |
SMS Assistant: Generate on-brand SMS copy and suggestions in seconds using AI, making content creation and testing much faster.
Flows AI: Automatically create multi-step SMS automation flows from a prompt, helping design customer journeys without manual set-up.
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Automated optimisation |
A/B testing: Easily experiment with different message content or send times, and let AI identify the winning strategy for higher engagement.
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How to get started with Klaviyo AI SMS marketing
1. Sign up for a Klaviyo account. If you aren't a Klaviyo customer, get started by signing up for a Klaviyo account. Note: Most Klaviyo AI features are only available in paid accounts. Only A/B testing and SMS assistant are available for free plans.
2. Define your messaging goals. Set objectives for AI-generated SMS campaigns.
3. Use AI to create SMS content. Let Klaviyo's SMS assistant generate and personalise your messages.
4. Automate SMS flows. Set up AI-driven responses and customer interaction sequences.
5. Optimise with AI analytics. Use AI-powered insights to continually refine SMS campaign strategies.
Klaviyo's AI SMS capabilities empower your business to deliver faster, more efficient, highly personalised campaigns, fostering stronger customer relationships and driving sustained growth. And it's just one powerful feature in our B2C CRM.