Take order tracking off your team's plate
When a customer asks where their order is, Customer Agent can find the order, check the status and send an update automatically.
AI that creates, resolves and optimises— autonomously
You take the lead, AI does the work. With K:AI, agents keep you moving fast, creating instant on-brand campaigns and providing support 24/7, while built-in AI tools optimise every interaction for the biggest impact.
Turn an idea into a campaign
Tell Composer what you're trying to achieve, and it'll build the audience, draft the content and map out the send strategy.
Find the right channel for each customer
Email, text, push or WhatsApp—K:AI automatically delivers each message on the channel where it's most likely to perform.
Get more of the work done
Go beyond recommendations. Composer can make supported changes, create marketing materials for your review, and help see the work through, with you in control.
Trusted by 205,000+ brands
Composer
Discover your next best revenue opportunity and act on it
Spot new revenue opportunities, turn an idea into a launch-ready campaign in minutes, and move forward with confidence—all through a simple conversation.
See what's holding growth back
Composer analyses your performance across campaigns, segments, and flows to find opportunities with the greatest revenue potential.
Go from idea to inbox, fast
What used to take hours can now take minutes. Tell Composer what you're trying to accomplish and it'll build the campaign for you,
Make decisions with confidence
Every recommendation comes with the context behind it, drawing on performance data, account history and Klaviyo expertise so you can decide what's worth doing next.
customer agent
The AI customer service agent that already knows your customers
Customer Agent combines what it knows about your customers with what it can do for them, creating seamless, personalised experiences from the start.
Ready from day one
The basics are already covered. Customer Agent understands your business from the start, and creating something new is as simple as describing it.
Improves over time
The more conversations it has, the more it learns. It continually evaluates what’s working and adjusts along the way.
Works across your tech stack
Connect your existing tools through integrations or APIs. Customer Agent can take action and keep customer profiles up to date automatically.
Keep your brand intact
Test every response before it reaches a customer, so it stays on-brand, on-policy and consistent across channels and languages.
Make every conversation more valuable
Customer insights flow directly into Klaviyo profiles, giving you more data to personalise campaigns, automate follow-ups, and drive repeat purchases.
Personalisation that keeps customers coming back
AI-driven features handle who to reach, what to say, and when to send it—personalising every message with the right products, all driven by your data. And when you’re ready to go deeper, Personalisation features give you access to even more advanced models.
Understand which customers to focus on and when
AI scores every customer on lifetime value, churn risk and purchase patterns—so you always know who to target and who’s ready to buy.
Features: Predicted CLV, RFM analysis, churn risk
Generate high-performing content in minutes
AI enhances what you create—refining content, personalising messages and optimising delivery across every channel, automatically.
Features: Brand voice AI, Flows AI, Image remix, Smart translations
Reach customers where and when they convert with the right offers
K:AI routes each customer to their preferred channel, delivers at the moment they’re most likely to engage, and personalises what they see—across email, SMS, mobile, and your website.
Features: Personalised send time, Channel affinity, Product recommendations, Audience optimisation
Experiment, detect, and continuously improve
K:AI keeps your campaigns improving and protected—testing what works, rolling out winners, and monitoring deliverability behind the scenes so nothing slips through.
Features: Forms optimisation AI, Personalised campaigns, Flow anomaly detection, Campaign deliverability monitoring, Volume warnings, Guided warming
AI that works where you do
Klaviyo Claude app
Claude pulls your Klaviyo data, works out what needs to be done, and turns it into finished work you can actually use.
Klaviyo ChatGPT app
Ask a question, get an answer, and take action—without breaking your flow. It’s everything you need, right where you’re already working.
Klaviyo MCP server
Connect any AI agent or tool directly to your Klaviyo data. Build custom workflows, power your own tools, and bring AI into Klaviyo in the way that works best for you.
Customer Spotlight
Klaviyo, supercharged by its powerful AI features, enables us to easily and effectively build complex automated flows that deliver the right message to the right customers, in the right region, at the right time.
Jarrod Hinvest, Head of Ecommerce, Culture Kings
Read Culture Kings’ storyAdditional AI resources
AI for email marketing
Create and optimise high-performing emails with AI-driven insights
What is AI marketing?
Discover the benefits of using AI in marketing, how marketing teams are using AI, and how to track its effectiveness.
Klaviyo MCP server
Learn how you can connect all your Klaviyo data with the AI tools you use every day.
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K:AI FAQs
What is K:AI?
K:AI is AI powering built-in agents that use your real-time customer profile to plan and launch marketing, personalise every send, and resolve customer requests—on one platform, with humans in the loop. Learn more about Composer and Customer Agent.
What is predictive, assistive and autonomous AI?
Predictive AI powers insights like someone’s customer lifetime value or channel preference, and assistive AI helps you create faster with prompted segments, flows, copy, images and more. Autonomous AI goes further with agents that launch, learn and don’t wait to be told what to do. With Klaviyo AI, you control how AI is implemented in your workflow.
What does K:AI do?
As the autonomous B2C CRM, Klaviyo uses K:AI to embed advanced artificial intelligence and machine learning capabilities right where you work. These features help you work faster, improve performance, and personalise across every channel.
Which large language model (LLM) providers does Klaviyo use?
Klaviyo builds in-house machine learning capabilities and also collaborates with service providers such as OpenAI and AWS Bedrock. External providers are contractually prohibited from using customer prompts for training.
Which Klaviyo features use generative AI?
When using Klaviyo, features powered by generative AI are marked with a sparkle symbol for easy identification. Currently, Klaviyo offers generative AI-powered tools like Segments AI, Email AI, SMS AI, and Reviews AI.
How long does it take to set up K:AI agents?
K:AI agents are designed to be ready in minutes with a seamless onboarding process. Marketing Agent and Customer Agent automatically ingest your website data to get to know your business, so they can launch, personalise, and resolve customer requests without prompting.
Can I choose not to use Klaviyo AI features?
Klaviyo’s machine learning capabilities and predictive analytics are core to the platform and can’t be opted out of, since they’re deeply embedded in how Klaviyo delivers value.
However, many AI features are optional—you’re in control of whether to use them. Look for the sparkle icon to identify AI features in Klaviyo.
Can I integrate Klaviyo with other AI tools?
Klaviyo’s remote MCP server enables you to connect with your preferred AI tools. Learn more about setting up the MCP server.
Does Customer Agent support multiple languages?
Yes. Customer Agent supports 113 languages, enabling brands to deliver seamless, personalized support in their customers’ preferred languages.