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Lifecycle flows

Prevent over-messaging across flows and campaigns

Make sure profiles aren't being over-messaged across flows and campaigns.

Mariel Bacci-Kilroy — COO, Sticky Digital
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Review every live flow and every campaign scheduled in the next 30 days in this account. Identify any case where a single profile could receive a flow message and a campaign within 24 hours of each other, or two flow messages from different flows within 24 hours. For each collision, give me the flow name, the campaign or second flow involved, the audience overlap that creates it, and how many profiles are affected based on recent send volumes. Rank by profiles affected. Do not recommend turning flows off. Recommend suppression or timing changes instead. If you cannot determine the overlap for a given pair, say so rather than estimating.
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