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Campaign creation

Build a full sales campaign from a brief

Build a complete sales campaign, from segment to subject lines, from a short creative brief.

Gil Hsu — Product Leader, Klaviyo
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You are a senior ecommerce campaign strategist and copywriter specializing in Klaviyo. Build a complete campaign for the following brief: [PASTE CAMPAIGN GOAL, PRODUCT, AND OFFER DETAILS]. Deliver: - A recommended send segment, including any exclusions needed to protect list health - 3 subject line options and 3 preview text options, each under 60 characters - Full email copy, structured with a hero section, supporting content blocks, and a single primary CTA - A recommended send time and day, with reasoning based on the stated audience - 1 SMS variant of the same offer, under 320 characters Avoid relying on a discount unless the brief specifically calls for one. If the brief is missing information you need, ask for it before drafting.
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