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Reporting + analysis

Segment Engagement Analysis: Find Drop-Off & Optimize

Understand where you're seeing the most engagement in your segments.

Natalie Flowers — Director of Digital Marketing, Black Diamond Equipment
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Evaluate the segments we used over the last month. For each segment, please include average revenue, RPR, open rates, and click rates, and answer: Where are we seeing the greatest drop-off? Which segments should we continue using? * Which ones should we stop using?
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